The 10-ad campaign features photos that graphically illustrate the 10 reasons/ways that Orion is a different sort of commercial real estate brokerage and why those differences are a benefit to clients. Ads include “Reason #9: A businessman standing at the peak of a mountain (growth),” and “Reason #1 — showing brochures and Web sites designed specifically for each client, etc.”
Client: Orion Partners
Job: Highlight Orion’s differences from the competition.
Agency: Media3, Sausalito.
Principals: Susan McCubbin.
Other clients: Marin Symphony, Marin History Museum, Sausalito Spring Faire, Sausalito Art Festival, Westpark Express, The Mexican Inn, World Vin Cup, American Psychiatric Associaton, Tamalpais Conservation Club, IOS International, Hamilton Landing, the Mexican Inn.
Creative team: Susan McCubbin, creative director and copywriter
The plan: The campaign runs in several North Bay publications, including Northbay Biz magazine, the North Bay Business Journal, Marin Independent Journal and the Marinscope newspaper. It was also used in large format as a trade show poster.
The theme: “10 Reasons why you need Orion Partners.”
Susan Brubeck McCubbin
Position: President, Media3
Education/background: Founded her first ad agency in L.A. in 1973, opened a branch in San Francisco in 1977; licensed California real estate broker since 1979; graduated from Western State University, College of Law in 1976; admitted to California Bar in 1977.
What drove your development of the concept?: Orion had so many positive aspects that were distinctive that we wanted to create a campaign that would allow us to illustrate them sequentially and with consistency under a common theme — “10 Reasons.”
Working on next: Westpark Express, San Francisco parking company, The Mexican Inn, a resort in Cabo San Lucas, Mexico