New Campaign: Media3 for Orion Partners

The 10-ad campaign features photos that graphically illustrate the 10 reasons/ways that Orion is a different sort of commercial real estate brokerage and why those differences are a benefit to clients. Ads include “Reason #9: A businessman standing at the peak of a mountain (growth),” and “Reason #1 — showing brochures and Web sites designed specifically for each client, etc.”

Client: Orion Partners
Job: Highlight Orion’s differences from the competition.
Agency: Media3, Sausalito.
Principals: Susan McCubbin.
Other clients: Marin Symphony, Marin History Museum, Sausalito Spring Faire, Sausalito Art Festival, Westpark Express, The Mexican Inn, World Vin Cup, American Psychiatric Associaton, Tamalpais Conservation Club, IOS International, Hamilton Landing, the Mexican Inn.
Creative team: Susan McCubbin, creative director and copywriter
The plan: The campaign runs in several North Bay publications, including Northbay Biz magazine, the North Bay Business Journal, Marin Independent Journal and the Marinscope newspaper. It was also used in large format as a trade show poster.
The theme: “10 Reasons why you need Orion Partners.”

Susan Brubeck McCubbin

Age: 59
Position: President, Media3
Education/background: Founded her first ad agency in L.A. in 1973, opened a branch in San Francisco in 1977; licensed California real estate broker since 1979; graduated from Western State University, College of Law in 1976; admitted to California Bar in 1977.
What drove your development of the concept?: Orion had so many positive aspects that were distinctive that we wanted to create a campaign that would allow us to illustrate them sequentially and with consistency under a common theme — “10 Reasons.”
Working on next: Westpark Express, San Francisco parking company, The Mexican Inn, a resort in Cabo San Lucas, Mexico

businessBusiness & Real Estate

If you find our journalism valuable and relevant, please consider joining our Examiner membership program.
Find out more at www.sfexaminer.com/join/

Just Posted

Ali Jamalian, whose life was disrupted in the wake of being charged with possession decades ago, now heads up Sunset Connect, a cannabis manufacturing company. (Kevin N. Hume/The Examiner)
Green Rush: Cannabis equity program elevates unexpected entrepreneurs

‘It’s a form of reparations for those of us who were ruined by cannabis arrest’

The Giants and Dodgers face each other again following a May series the Dodgers swept; Dodgers shortstop Gavin Lux caught stealing by Giants second baseman Donovan Solano at Oracle Park on May 23 is pictured. 
Chris Victorio/
Special to The Examiner
Giants vs. Dodgers: What you need to know before this week’s huge series

By Chris Haft Special to The Examiner That grinding noise you’ll hear… Continue reading

San Francisco supervisors approved zoning changes that will allow a chain grocery store to occupy the bottom floor of the 555 Fulton St. condo building. (Kevin N. Hume/The Examiner)
Trader Joe’s approved for Hayes Valley, bringing long-awaited grocery store

New Seasons Market canceled plans at 555 Fulton St. citing construction delays

Gov. Gavin Newsom wants $4.2 billion to finish the Central Valley link for the bullet train, but legislators aren’t sold. (Illustration by Anne Wernikoff/CalMatters; images courtesy iStock, California High Speed Rail Authority, Shae Hammond/CalMatters)
Bullet train budget battle: Should California spend more on urban transit, not high-speed rail?

By Marissa Garcia CalMatters High-speed rail was supposed to connect California’s urban… Continue reading

Most Read