The 49ers announced Thursday the appointment of Al Guido as team president and Paraag Maathe as executive vice president of football operations, chief strategy officer and a managing partner. (Eric Risberg/AP)

Will management reshuffling lead to more 49ers drama?

In the curious and ambiguous world of 49ers management, CEO Jed York announced several new roles for front-office executives Thursday, including the appointment of Al Guido as team president and Paraag Marathe as executive vice president of football operations, chief strategy officer and a managing partner in the franchise.

Within most NFL organizations, the executive v.p. of football operations runs the football side — it is John Elway’s title with the Super Bowl champion Denver Broncos. But according to York, Marathe will be “working alongside” general manager Trent Baalke and new head coach Chip Kelly “within all football operations,” setting up a potential tug-of-war for control among personalities accustomed to having power.

Ideally, Marathe will continue to negotiate contracts and manage the salary cap while Kelly, who was handed roster control in Philadelphia after an internal power struggle, co-exists with Baalke, who won a power struggle that led to coach Jim Harbaugh’s firing two seasons ago. Whether the structure exists peacefully, after so much recent tumult in Santa Clara, will be another drama attracting media and fan scrutiny.

Said York in a statement: “After many successful years running our business and leading our new stadium efforts, culminating in the opening of Levi’s Stadium and hosting Super Bowl 50, Paraag has chosen to step away from the day-to-day business operations of the team and partner with me, and my family, as we focus on new investments and ventures. On the team side, he will continue to report directly to me and have a significant role in major strategic decisions for the club as chief strategy officer. Paraag will continue to serve in his long-respected role as the team’s chief contract negotiator, working alongside Trent and Chip within all football operations.”

Guido will oversee “all business initiatives for the organization,” said York, including Levi’s Stadium. “The 49ers business operations team will continue to be in great hands with Al,” York said. “Not only has he proven his value to this organization by leading a record-setting sales campaign for Levi’s Stadium, but he has also spearheaded the development of a 365-day-a-year experience at the venue, rivaling that of any other sports and entertainment facility in the world. Al has a tremendous feel for what the Faithful want and deserve from our organization.”

Also named to new positions by York: Ethan Casson as chief operating officer, Brano Perkovich as chief investment officer, Hannah Gordon as general counsel and Scott Sabatino as chief financial officer.

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