Skittles and Oakland Raiders running back Marshawn Lynch have finally, officially, partnered for more than just fun viral videos.
The tart, fruit-flavored candy and their most famous consumer have announced that Lynch will get his own pack of Skittles, but it won’t be found in stores.
Marshawn’s Pack will be given away to 2,400 fans — for his jersey No. 24 — at www.MarshawnsPack.com. At this Friday’s preseason game against the Green Bay Packers and — Lynch’s former Cal teammate Aaron Rodgers — a limited quantity of Marshawn’s Packs will be available at the Oakland Coliseum.
Lynch has a long history with Skittles. His mother, Delisa, told Seahawks.com back in 2012 that she “would give him a handful of Skittles and say, ‘Eat ’em up, baby,'” after Lynch scored touchdowns in Pop Warner. “‘They’re going to make you run fast and they’re going to make you play good,'” Delisa would tell her son.
While at Cal, Lynch told the Seahawks official site that he used to “buy them by the case,” but his affinity for the candy didn’t really blow up until 2011, when in the process of rushing for 148 yards and two touchdowns against the Philadelphia Eagles, cameras caught him indulging. Twitter picked it up, and that was that.
During his stint in Seattle, fans threw Skittles at Lynch after he scored, and dressed up in Skittles costumes. Lynch even wore custom-made Skittles shoes during a 2011 game with Seattle, for which he was fined $10,000. After the Seahawks won Super Bowl in 2014, he threw Skittles back at fans during the team’s championship parade.
He has since appeared in viral videos to promote the new sweet/spicy flavor of Skittles, and in other viral marketing schemes where the famously tight-lipped Lynch participated in a faux press conference while eating a bowl of Skittles.