Giants season tickets disappearing quickly

Coming off last season’s World Series victory, Giants tickets are going faster than a baseball sailing into McCovey Cove.

Sales of season-ticket packages are up about 6,650 from last year, and team officials expect to be nearly sold out by the end of this month. The team has sold 27,500 packages for the 81 home games so far. The Giants had sold 21,000 this time last year.

“Obviously, the success of last year’s World Series championship has boosted ticket sales,” Giants spokeswoman Staci Slaughter said. “As you can see, they’re going pretty quickly.”

Despite a price increase of nearly 7 percent from last year, overall ticket sales also are at about 2.56 million so far, up from 1.7 million a year ago.

Lifelong Giants fan Barry Hass­feld said he’ll “absolutely” attend more games this year, despite the price rise.

“The increased price is OK because they’re a winning team,” said Hassfeld, who works in The City. A San Ramon native, Hassfeld, 29, has been watching the Giants live since the 1989 Bay Bridge Series, in which he rooted for San Francisco.

“It was a tough choice because my dad is an A’s fan,” he said.

While a team’s success on the field can improve ticket sales, overall success with ticket sales requires more, said Jenna Millemann, senior account manager at Echo Sports Entertainment and Lifestyle Marketing in San Francisco.

Millemann, who personally manages an account with the Texas Rangers and whose marketing firm also owns accounts with the Giants, said the 2010 World Series champions usually don’t have a problem.

Though ticket sales often depend on incentives, Millemann said the Giants don’t have that problem because AT&T Park, San Francisco’s fan-friendly ballpark, is in a convenient location for public transportation.

“The Oakland A’s are constantly struggling with ticket sales, even when they’re having a good season,” Millemann said.

Generally, most Giants fans purchase season tickets toward midseason as the postseason picture begins to form, team spokeswoman Shana Daum said. Daum cited the guarantee of postseason seats as an incentive for the early increase in season-ticket sales.

In previous years, unpurchased season-ticket packages later became available for individual sale. Under the club’s dynamic ticket-pricing system, tickets can now increase in price due to factors such as demand, record and opponent, Daum said.

The team had a season-ticket waiting list up to the 2007 season, seven years after the opening of what was then known as Pacific Bell Park.

Home opener

Date: Friday, April 8
Opponent: St. Louis Cardinals
Time: 1:35 p.m.
Price range: $135-$5,000

28,000: Approximate capacity of season-ticket packages
21,000: Season-ticket package sales as of March 2010
27,500: Season-ticket package sales as of March 2011
7 percent: Overall price increase per ticket
41,503: Ballpark-seating capacity

Source: Giants

aterrazas@sfexaminer.com

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