It’s bad business to raise the price of a dubious product. Accordingly, the 49ers won’t be raising their season-ticket prices for the next two seasons.
That means the cost for watching the Niners play at Levi’s Stadium has remained stagnant since the venue opened in 2014. The team has gone 15-33 since leaving The City for Santa Clara.
“We are announcing that 49ers season ticket pricing will be frozen through the 2018 season,” the team wrote in a letter Tuesday, according to ESPN. “Invoices for your 2017 season tickets will be made available to view and pay online in the coming weeks.”
Swaths of empty seats have marred the 49ers’ existence in the South Bay, especially in 2016, when the team went 2-14 — leading to CEO Jed York clearing house by firing general manager Trent Baalke and head coach Chip Kelly.
It got so bad at one point, that cheers for quarterback Tom Brady by visiting fans drowned out former owner Eddie DeBartolo Jr. as he was honored before the Niners’ Week 11 game against the New England Patriots.
In week 17, Seattle fans reveled in their characteristic “Sea-Hawks” chant as blue-and-green attire filled the stadium.
York was undeterred by that fact in a press conference he held the Monday after the season.
“There were 59,000 fans here yesterday for a game that certainly didn’t matter in the win-loss column,” he contended. “There were obviously a lot of reports before the game about people being here, not being here, but you still had 59,000 fans here yesterday because they cared about beating the Seahawks. I owe them so much more than what we’ve given them.”
Some fans with Stadium Buyer Licenses — colloquially, and often derisively in the 49ers’ case, known as PSLs — are trying to get out of their agreement that allows them the opportunity to buy season tickets. There are 1,222 listings on the team’s official marketplace. Those available range from a single seat for $860 to $899,000 for a pair of seats in the Legacy Club.
York strikes patient tone for head coach, GM search
At an event for the Institute of Study of Sport, Society and Social Change in San Jose, York repeated one of his favorite phrases — “we’re going to re-establish a championship culture” — when asked about his search for a new head coach and general manager.
“We’re not going to do that by filling a job quickly,” York said, according to Cam Inman of the Bay Area News Group. “We need to be patient. We need to be willing to wait. And when we get the right people, we’ll start putting everything into place.”
All indications that Atlanta Falcons offensive coordinator Kyle Shanahan is the team’s first choice remain. The 49ers will meet with him later this week.
The team will also hold second interviews for its GM opening with the Minnesota Vikings’ George Paton and Terry McDonough of the Arizona Cardinals later this week as well.