With playoff hopes gone, San Francisco's Giant revenue boost at an end

San Francisco businesses that hit revenue home runs during the Giants’ World Series march last year are coming to terms with the idea that this season is over.

With fans flocking into The City last October for games, revenue at the 21st Amendment brewery in South of Market was “incomparable” to previous years, General Manager Rob Strasser said. But he was preparing to cut staff hours if the Giants didn’t make the playoffs this year.

Merchants are now hoping for a boost from college football. The Cal Bears are playing home games at AT&T Park while their stadium undergoes a major renovation.

“That will be great for us,” said Ender Mikery, manager of MoMo’s, a sports bar and restaurant across the street from the ballpark.

MoMo’s owner Peter Osborne has said the establishment’s revenue shoots up 75 percent during Giants home games. An extra month of playoff baseball would have been a nice boost, Mikery said.

Restaurants and bars aren’t the only businesses taking a hit. Retailers, hotels, Muni and taxi companies also benefit from postseason baseball. Last year, San Francisco Travel Association President Joe D’Alessandro said about one-third of the 42,000 people at each home game likely came from out of town.

The tax revenue from visitors is a boon for The City’s coffers, and also for the Port of San Francisco.

The Giants can’t expect to be world champions every year, but the 2010 World Series has been the gift that keeps on giving, S.F. Travel spokeswoman Laurie Armstrong said.

Since the World Series, San Francisco has become a booming baseball town. Just look around The City. You can’t walk a block without passing someone in Giants gear. Tonight, the Giants will sell out their 79th straight home game, team spokeswoman Shana Daum said.

“We got a lot of mileage out of the World Series this year,” Armstrong said.

In a statement, D’Alessandro said, “Every time someone refers to the San Francisco Giants, all of the positive attributes of the destination are brought to mind.”

But the Giants aren’t all about money for merchants. It’s hard to shake the feeling that the home team will no longer be world champions.

“As fans, we’re bummed,” Strasser said.


Orange and black make a lot of green

12 Seasons played at AT&T Park
12 Games played during longest homestand this season
42,000 Seats
79 Consecutive home games sold out (as of today)
75 Percentage increase in revenue for ballpark-facing MoMo’s Restaurant when Giants are playing
$466M Tax revenue to San Francisco from tourism in 2009
$485M Tax revenue from tourism in 2010
67,122 Jobs supported by tourism in San Francisco

Sources: San Francisco Giants, San Francisco Travel Association, MoMo’s

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