Twitter treasure hunt promotes local shopping

Peninsula shop owners are conducting a Twitter treasure hunt to attract new customers.

Starting this month, they began tweeting a series of clues to Twitter followers, in hopes that users of the social media would beat a trail to local stores. 

The Twitter Hunt is sponsored by Peninsula Shops, a Redwood City-based Web site created to support and raise the visibility of local businesses. In addition to a Twitter page, the organization also has a presence on another social media site, Facebook.

The messages — limited by Twitter to 140 characters — are a challenge themselves to decipher.

“Terry Conroy owns? Hint member directory advance search. 1st to correctly post merchant name on our FB wall wins $100 gift cert” was one of the messages — known as “tweets” — that appeared last week.

The right answer — Richard’s Fine Mens Clothier of Palo Alto — was posted on Peninsula Shops Facebook in a matter of minutes, making Kelley Hayden the winner of a $100 gift certificate. 

Jason Sutherland, founder of Peninsula Shops, said the clues will be sent to followers — who can read them online or on their mobile device — each day in the month of November.

“It’s a unique, inexpensive way to expose businesses online without having to micromanage,” Sutherland said. “Social media is exploding. This is a way for local merchants to expand their presence on social base.”

There is a new prize daily, Sutherland said. And at one point during the month — Sutherland would not disclose when it will happen — a participant will win $100 cash.

Brent Harrison, co-owner of Savvy Cellars Wine in Redwood City, which is a member of Peninsula Shops, said if online marketing through social media creates more customers coming into the store, using Peninsula Shops is a wise investment.

“If what they have to say online translates to foot traffic it’s a good thing to be a part of,” he said.

As of the first week of the hunt, there were more than 500 potential Peninsula shoppers participating in the hunt through Twitter and ­Facebook.

akoskey@sfexaminer.com

 

How to play

Join up at www.twitter.com/peninsulashops

  • Hunt is on daily through
  • Nov. 30.
  • Through Twitter, Peninsula Shops will send clues and store locations.
  • Included in the clues will be hints as to where a $100 cash grand prize can be found.
  • In order to claim the grand prize, participants must either be a “fan” of Peninsula Shops on Facebook or a Twitter follower — and sign up as a consumer or business member on the Peninsula Shops Web site, www.peninsulashops.com.

Bay Area NewsLocalPeninsulaTwitter

If you find our journalism valuable and relevant, please consider joining our Examiner membership program.
Find out more at www.sfexaminer.com/join/

Just Posted

Two new contractors charged with bribery in Nuru scandal

Two construction executives are facing federal bribery charges for allegedly giving former… Continue reading

S.F. museums to reopen to the public

Visitor capacity limited to 25 percent as safety measure

Small businesses in limbo as end of eviction moratorium nears

Many commercial tenants ‘teetering on the edge,’ unable to pay rent

Despite long run of ‘Spare the Air’ days, free transit remains a rarity

In response to weeks of unhealthy air quality caused by smoke from… Continue reading

City hopes to convert Granada Hotel to supportive housing

State grant could allow purchase of 232-unit Lower Nob Hill SRO

Most Read