Travel bureau undergoes a name change

In the wake of a crumbling tourism industry, the Convention and Visitor’s Bureau seems to be taking on important work to turn things around.

The organization took a vote to change its name from the traditional San Francisco Convention and Visitors Bureau to San Francisco Travel Association effective Jan. 11 2011.

Here is the reason SFCVB President and CEO Joe D’Alessandro gave us: “Today, the word ‘bureau’ doesn’t accurately describe who we are. In fact, we are far from ‘bureaucratic.’”

Although the organization’s name will officially be the San Francisco Travel Association, it will be branded primarily as San Francisco Travel.

The new name grew out of extensive research and evaluation of nationwide and industry trends and best practices, as well as surveys and focus groups.

As one focus group respondent said, “The company serves as a bridge between visitors and The City … to act as a bridge between us and all there is available there.”

esherbert@sfexaminer.com

Bay Area NewsGovernment & PoliticsPoliticsSan FranciscoSan Francisco Convention and Visitors BureauUnder the Dome

If you find our journalism valuable and relevant, please consider joining our Examiner membership program.
Find out more at www.sfexaminer.com/join/

Just Posted

Music venues around The City have largely been unable to reopen due to ongoing pandemic health orders. (Kevin N. Hume/S.F. Examiner)
SF to cut $2.5M in fees to help 300 nightlife venues

San Francisco will cut $2.5 million in fees for hundreds of entertainment… Continue reading

President Donald Trump and Democratic presidential nominee Joe Biden have taken different approaches to transit and infrastructure funding. <ins>(Yuri Gripas/Abaca Press/TNS)</ins>
Bay Area transit has big hopes for a Biden administration

The best chance for local agencies to get relief may be a change in federal leadership

BART Ambassadors are being called on to assist riders in social situations that don’t require police force. <ins>(Kevin N. Hume/S.F. Examiner)</ins>
Unarmed BART ambassadors program formalized with a focus on community service

Public safety and police reform are key elements in campaigns of Board members Dufty and Simon

East Bay hills and Port of Oakland visible from Point San Bruno Park jetty. (Shutterstock)
East Bay agencies urge precautionary evacuations ahead of wind event

At least two East Bay jurisdictions suggested Sunday that residents in the… Continue reading

Nate Durand of Chug Pub created an election-themed cocktail which has several names: Biden Harris, Barris, Hiden, and/or Dem Juice. (Saul Sugarman/Special to S.F. Examiner)
Drink blue, no matter who

But bar parties aren’t planned for Election Day

Most Read