The 3-minute interview with Daniel & David Concepcion

The 24-year-old identical twins, who are rising fashion designers and San Francisco State University graduates, will debut their first full collection from their label, “Dception,” at San Francisco Fashion Week, which kicks off today. Held at the Galleria at the San Francisco Design Center, Fashion Week will showcase new lines from up to 20 of the top emerging and established Bay Area designers.

What’s the advantage of being an identical twin in the fashion business? (David) The ability to market yourself in a way that’s different and being able to multitask a lot more. We design separately, then come together and edit our designs and come up with a joint design. You get a second opinion before you create the garment. My brother does all the pattern work and cutting. He passes it over to me and I do the sewing.

Describe the collection you’ll be showing. (David) Our collection is pretty casual, more toward the streetwear end. The women’s stuff is really tailored and fitted and menswear-inspired. We’re showing 16 women’s looks and eight men’s looks.

What’s an unusual influence? (Daniel) The early ’90s comic books we grew up reading. That’s where our graphic elements come from, as well as our neutral color palate. We have a jacket in our collection made up of different shades of gray and black that mimics line quality in the artwork.

Last year, you were selected as part of San Francisco Fashion Week’s Emerging Stars show. What’s your impression of the event? (David) It’s exciting because it’s such a big mixture of different designers and styles. Every night you can go out and get different ideas. Anyone can find something they like or relate to.


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