A surfer has died after being pulled from the surf at San Francisco’s Ocean this afternoon, fire officials said.

Fire officials put out an alert at about 12:30 p.m. saying authorities were performing CPR on a man, who had apparently been surfing when things went awry.

He was rushed to the hospital in critical condition a little after 1 p.m., according to the fire department.

This evening, fire officials said the man died.

A beach hazard statement went in effect at noon Wednesday but was lifted this morning at 8 a.m., according to the National Weather Service.