Supes to vote on anti-sponsorship resolution for bridge

Kiosks and signs on and around the Golden Gate Bridge may remain free of corporate clutter if the San Francisco Board of Supervisors today passes a resolution opposing corporate sponsorship of the bridge.

The Golden Gate Bridge Highway and Transportation District is presenting the Golden Gate Bridge Partnership Program as a way to close the $80 million shortfall of funds in the next five years, according to the district's Web site. The district is investigating the possibility of having corporate sponsorship to help pay for bridge maintenance and general upkeep.

The resolution opposing the corporate sponsorship, headed by Supervisor Jake McGoldrick, urges the district board of directors to oppose the plan. The resolution calls the bridge one of the Seven Wonders of the Modern World, and claims that corporate advertising will degrade and ruin people's experience of the landmark bridge.

The resolution also references Proposition G, which authorized the City and County of San Francisco to amend city law to prevent any new general advertising signs from being erected on private property. Proposition G was passed by the voters of San Francisco in 2002.

According to the district, corporate sponsorship will help to decrease the deficit and help pay annual upkeep of the bridge. Corporate logos will be placed on a variety of advertisements and signs, but will not be placed on the actual span of the bridge, nor will the sponsorship include naming rights of the bridge.

To see detailed information about the partnership plan, visit the district's Web site at http://goldengate.org/news/PartnershipProgram.php.  

The board of supervisors will vote on the resolution during its regularly scheduled meeting at 2 p.m. in City Hall. If the resolution passes it will be forwarded to Mayor Gavin Newsom and the Golden Gate Bridge, Highway and Transportation District Board of Directors.

— Bay City News

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