Supervisor McGoldrick: Bridge not a billboard

Allowing corporate advertisers to make money off of the Golden Gate Bridge by displaying logos near the world famous icon would be a degradation of public space, according to a resolution that will be submitted to the Board of Supervisors on Tuesday.

Supervisor Jake McGoldrick is hoping to use San Francisco’s political clout to squash a plan to allow companies to display corporate logos on way-finding signage, kiosks and other displays on Golden Gate Bridge property in order to raise about $4 million a year for bridge preservation projects. There would be no naming rights of the bridge or toll booths. The proposal comes as the Golden Gate Bridge, Highway and Transportation District faces an $80 million shortfall during the next five years.

On Tuesday, McGoldrick will introduce a resolution to the Board of Supervisors urging the district board of directors to kill the proposal. McGoldrick, who also sits on the board of directors, said the plan would tarnish “one of the most important symbols in the world,” and likened the idea to placing advertising on a sacred temple.

The 19-member board, which includes officials from outside of San Francisco, mayvote on the advertising plan Sept. 28.

It’s unclear if McGoldrick will have the support of his colleagues. Supervisor Tom Ammiano, who also sits on the board of directors, said that although he was not “favorable of the project” he did not believe “this is the time for that kind of resolution.”

“This resolution kind of states how you are going to vote before, and I am a little uncomfortable with that,” Ammiano said.

Golden Gate Bridge, Highway and Transportation District spokeswoman Mary Currie said that McGoldrick can “do whatever he feels compelled to do” but that the proposal is ultimately a policy decision that is to be made by the board of directors.

The resolution is expected to be heard in a board committee on Thursday and then voted on by the full board Sept. 18.

On Sept. 17, the bridge district is holding a community meeting on the proposal in San Francisco at the Golden Gate Club in the Presidio.

jsabatini@examiner.com

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