Study shows #deleteUber campaign took its toll in New York City, SF

Uber recovered its lost business following a torrent of negative news that spawned the #deleteUber campaign, except in its San Francisco hometown and New York City.

That’s the conclusion of data analytics firm Second Measure, which analyzes billions of anonymized credit and debit card purchases from a representative sample of U.S. consumers. That data does not include corporate transactions.

These findings were first reported by tech news site Recode, but Second Measure provided further analysis for the San Francisco Examiner to highlight Uber’s market share locally.

Nationally, as Uber gained notoriety for various allegations, including sexism in its ranks in February and the ouster of former CEO Travis Kalanick, the #deleteUber campaign took its toll, Second Measure’s analytics show.

San Francisco ranked fifth in the list of U.S. cities where Uber lost its greatest amount of market share between December 2016 and February 2017, during the #deleteUber campaign.

Uber had 71 percent of the ride-hail market in San Francisco 2016, but in February 2017, Uber dropped to 64 percent of the market share in The City, according to Second Measure.

By September 2017, the most recent data available, Uber had 59 percent of San Francisco’s ride-hail market share. That’s 12 percent lower compared to December 2016.

However, that makes San Francisco an anomaly — in most other cities nationwide, Second Measure found Uber’s sales were higher in September 2017 than they were in December 2016.

Uber did not respond to requests for comment by press time.

Correction: An earlier version of this story misreported the change in Uber’s market share in San Francisco between 2016 and September 2017, which was a 12 percent drop.

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