Stranded Muni riders can now battle each other at bus stops

Waiting at a transit stop for a long-overdue Muni bus ranks right up there with a dreadful San Francisco experience such as watching the 49ers getting shut out at home.

While there may be little hope for The City’s football team, the wait for Muni will get a little more bearable, thanks to a promotional campaign launched this week that will give transit riders the chance to play video games at bus shelters.

Billing its new advertising initiative as a “Bus Stop Derby,” tech giant Yahoo has installed digital video screens at 20 bus shelters in San Francisco, mostly in the downtown area. As part of the promotion, transit passengers from 20 specified neighborhoods will get the chance to compete against each other in different video games — and the community that wins the two-month contest will host a block party featuring the rock band OK Go.

To compete, passengers need only to tap the screen and choose one of four games, which range from visual puzzles to sports trivia competitions. Once a rider has selected which neighborhood they want to represent, they can challenge any other waiting passenger to a live competition. Also, for anyone curious about duping the system, Yahoo has set up barriers to prevent any sort of automated competition.

Each time a rider wins a contest, their neighborhood receives 100 points. The neighborhood with the most points by Jan. 28 will be crowned the winner and get to party with OK Go on Feb. 5. Once the victorious community has been decided, the exact details of OK Go’s performance will be finalized.

The Yahoo promotion is made possible by Muni’s advertising agreement with Clear Channel. As part of the pact, Clear Channel must provide the Municipal Transportation Agency, which operates Muni, with a minimum of $8.6 million in advertising revenue this year. In exchange, Clear Channel works with advertisers to bring promotional campaigns to bus shelters owned by the MTA.

“This is the first thing like this in San Francisco, and it’s certainly a new idea,” said Kristen Holland, MTA spokeswoman. “Digital advertising is a big part of advertising right now, and we want to make sure we get the most of this feature. We’re waiting to see how folks respond to this; hopefully they all enjoy it.”

wreisman@sfexaminer.com

Bay Area NewsLocalMuniSan FranciscoTransittransportation

If you find our journalism valuable and relevant, please consider joining our Examiner membership program.
Find out more at www.sfexaminer.com/join/

Just Posted

San Francisco Police Officer Nicholas Buckley, pictured here in 2014, is now working out of Bayview Station. <ins>(Department of Police Accountability records)</ins>
SF police return officer to patrol despite false testimony

A San Francisco police officer accused of fabricating a reason for arresting… Continue reading

Disability advocates protested outside the home of San Francisco Health Officer Tomas Aragon. (Courtesy Brooke Anderson)
Vaccine rollout plan for people with disabilities remains deeply flawed

On February 13, disability activists paid a visit to the house of… Continue reading

Mayor London Breed and Supervisor Shamann Walton announced that funding would be diverted from the police budget toward the black community in June 2020. (Kevin N. Hume/S.F. Examiner)
City directs $60 million toward Black community services and housing support

San Francisco released new details Thursday for how it plans to spend… Continue reading

The Stud, The City’s oldest gay bar which is vacating its longtime home at Ninth and Harrison streets after more than 50 years, on Thursday, May 21, 2020. (Kevin N. Hume/S.F. Examiner)
City’s nightlife recovery fund approved but struggling business owners fear relief may come too late

As San Francisco’s nightlife scene approaches nearly a year of a complete… Continue reading

Riordan Crusaders versus St. Ignatius Wildcats at JB Murphy Field on the St. Ignatius Prepatory High School Campus on September 14, 2019 in San Francisco, California. (Chris Victorio | Special to the S.F. Examiner)
State allows high school sports to resume, but fight is far from over

For the first time since mid-March 2020, there is hope for high… Continue reading

Most Read