The San Francisco Fire Department is launching its annual holiday toy drive Friday, in collaboration with drugstore Walgreens.

“Everyone can make a difference in a child’s life,” said Interim Police Chief Toney Chaplin. “San Franciscans are generous, thoughtful people and we believe they will step up to brighten the holidays for children and provide happy memories for years to come. We thank Walgreens for doing their part again this year to help San Francisco youth.”

Last year’s toy drive resulted in over 2,500 toys donated through 30 Walgreens stores throughout San Francisco. This year, SFPD is hoping to set a new goal, and is installing toy drive bins in 60 Walgreens across The City. Those interested in donating are asked to drop off new unwrapped toys, which will benefit local children in need.