SFO upgrades credited for 14 percent increase in concession sales

Mike Koozmin/The S.F. ExaminerSee table below article for stats on SFO concession increases since the 2010-11 fiscal year.

Thanks to a series of improvements at San Francisco International Airport, including the reopening of the revamped Terminal 2, concession sales increased by 14 percent last fiscal year, topping out at $783.4 million.

Gross receipts from car rentals, retail stores, food vendors and duty-free shops all showed double-digit increases.

Rental car sales accounted for $454 million, the largest contribution to the concession take at SFO. Receipts from duty-free shops showed the greatest increase, with sales rising 17 percent to $92 million this fiscal year. The fiscal year runs from July 1 to June 30.

The data show that passengers are staying longer and spending more when they come to SFO. The average airport visitor spends $12.21 there, the third-highest airport haul in the country.

“Concession sales at Terminal 2 were much bigger than we expected,” airport spokesman Michael McCarron said. “So when we make future redesigns at the airport, we’re really going to be following closely with what we did at Terminal 2 — making the restaurants and shops more open, more visual and more inviting to our customers.”

Terminal 3 is in the midst of a remodel and Terminal 1 is set to be overhauled in the coming years. In the meantime, SFO expects to add 35 new stores and restaurants over the next year, according to Cheryl Nashir, the airport’s revenue development manager.

“It’s been a great year at SFO, and with what we’ve got on tap, we expect the good times to continue,” Nashir said.

The large increase in concession sales follows the recent news that air traffic at SFO reached an all-time high last year, finally eclipsing the marks set during the dot-com boom early last decade. More than 21 million passengers flew out of SFO during the 2012 fiscal year, topping the 20.2 million mark set in 2000.

“SFO is giving a very positive image to travelers,” said Joe D’Alessandro, president of the San Francisco Travel Association, a tourism group. “That means they’re going to spend more time and more money there, which is good for San Francisco.”

wreisman@sfexaminer.com
 

Concession sales at the airport were up last fiscal year. All sales in millions of dollars:

*2010-11 2011-12 Growth
Retail $66.5 $75.2 13.1%
Food and Beverage $139 $161.3 16.0%
Rental Cars $400.6 $454.8 13.5%
Duty Free Shops $78.8 $92.1 17%
Total $684.9 $783.4 14.4%

*Fiscal year runs from July 1 to June 30.
Source: San Francisco International Airport

 

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