Borderlands Books in the Mission district. (Mike Koozmin/S.F. Examiner file photo)

San Francisco reminds shoppers to buy local this holiday season

Black Friday is expected to draw swarms of bargain hunters to Union Square the day after Thanksgiving, but San Francisco leaders are urging shoppers to also remember to frequent local merchants and independent retailers throughout The City.

Mayor London Breed on Wednesday kicked off “Shop & Dine in the 49,” an initiative started five years ago that challenges San Francisco residents to frequent retailers and restaurants “within the 49 square miles of San Francisco.”

And, there are plenty to choose from. More than 95,000 registered businesses currently operate in San Francisco — that number includes more than 7,900 restaurants, cafes, food stores and beverage establishments, according to the Mayor’s Office. A one percent increase in spending at local businesses is estimated to generate an additional $100 million towards the local economy.
“Our local merchants and restaurants keep our commercial corridors vibrant, create jobs, support community events, and help keep our streets clean,” said Breed in a statement issued on Wednesday. “By shopping locally we can do our part to help them, and our City, thrive.”

Small Business Saturday, now in its ninth year, will feature events hosted by independent businesses throughout The City starting on Saturday.

Black Friday shoppers move past sale signs on Powell Street in San Francisco’s Union Square Friday, November 25, 2016. (Jessica Christian/S.F. Examiner)

Among the events is the two-day SF Etsy Indie Holiday Emporium, which will open at Pier 35 on Saturday. The pop-up market will feature more than 175 sellers.

“Shop Small Stations” will be located at women-owned businesses throughout The City, including at the Mission District’s Love & Luxe. The curated stations will feature items for sale and treats, and are hosted by the Wing, a a network of co-working and community spaces designed for women.

Musician John Doe is slated to perform at the Mission District’s 1-2-3-4! Go Records at 2 p.m. on Saturday, as Record Store Day coincides with Small Business Saturday this year.

Also on Saturday, over 20 Bayview District makers, producers, artists and chefs will be selling their wares and conducting food demonstrations at the Bayview Makers Mashup, scheduled to for 11 a.m. to 4 p.m. at 1750 Armstrong Ave. The event is sponsored by the Shop and Dine in the 49 initiative and hosted by The City’s Office of Economic and Workforce Development.

lwaxmann@sfexaminer.com

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