S.F. student develops clothing line, competes for $10K

Jesus Ballote, an 18-year-old San Francisco student, developed a company called Chuyz Fresh Fits, which focuses on urban clothing, and became a finalist in the 2009 OppenheimerFunds/NFTE National Youth Entrepreneurship Challenge. Ballote will present his business plan to a panel of judges and compete for a $10,000 grand prize during the competition Wednesday in New York City.

What sparked your interest in this venture? The fact that I could help people find and buy what they want and need.

What neighborhood in The City did you grow up in? In the Fillmore district.

Why urban clothing? I’ve seen a lot of urban youth and they are wearing a lot of baggy jeans. [My items] are ultra-premium denim and they are at affordable prices. I decided that I wanted to change the common style of the jeans that are baggy … so you can be able to wear them with a suit or something and be presentable.

What are you doing that is unique? The reason why my company is unique is because I combine urban and Mayan artwork. Also, these jeans, they are not like the regular ones you see. We added extra pockets in the front, and they will be embroidered.

Is this something that will bring you success? Absolutely. A lot of these people really like my product and it’s not even out yet. I was basically wearing my jeans just to see what people think. A lot of people were asking for them, at least 200 people.

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