If you happen to be a big fan of the new Recreation and Park Department logo, you can buy it on coffee mugs, T-shirts and other gear to admire it all the time.

The department launched http://www.zazzle.com/sfrecpark a few months ago mostly for internal purchases, but it’s available for anyone who feels the urge to make a purchase, Rec and Park spokeswoman Lisa Seitz-Gruwell said.

The revenue is supposed to benefit afterschool and summer school programs, but they haven’t been selling like hotcakes, Seitz-Gruwell said.

However General Manager Phil Ginsburg did buy coffee mugs – with his own money – from the site for all the senior staff at Rec and Park’s retreat, she said.

And while it may seem appropriate, Seitz-Gruwell said Rec and Park employees won’t be wearing the line of merchandise next year.