Proposition D would allow balloon advertising banned since 1965

A proposal to fund Market Street improvements by allowing new outdoor advertising along the corridor between Fifth and Seventh streets could see advertisements emerge that have been banned citywide since the 1960s, according to a analysis.

Proposition D, which is on the Nov. 3 ballot, would allow advertisers to use wind signs, such as balloons, ribbons, streamers and “dancing inflatable men” along the stretch of Market Street if it passes.

Those forms of advertising were banned in San Francisco in 1965, according to an analysis by the San Francisco Planning Department that is scheduled to be outlined Thursday to the San Francisco Planning Commission.

Rooftop advertisements that aren’t backed by a wall that forms a complete backdrop to the sign would also be allowed for the first time since 1965 if the proposition passes, according to the analysis, which was signed by Planning Director John Rahaim.

Conditions imposed on the content of the advertisements could expose The City to lawsuits because litigants could argue that the rules are an unconstitutional restriction on speech, according to the analysis.

Proposition D only allows the use of signs up to 500 square feet, but it doesn’t impose a limit on the number of signs, meaning advertisers could use multiple adjacent signs to create an advertisement that greatly exceeds the intended size limit, according to the analysis.

“The effects of this proposed ordinance are complex and there are numerous technical and legal issues involved,” the analysis concludes.
 

Bay Area NewsGovernment & PoliticsPoliticsUnder the Dome

If you find our journalism valuable and relevant, please consider joining our Examiner membership program.
Find out more at www.sfexaminer.com/join/

Just Posted

Students in an after-school community hub move quickly through a social circle as they play a game at the Mission YMCA on Friday, May 7, 2021. (Kevin N. Hume/S.F. Examiner)
Parents scramble for ‘Summer Together’ spaces

City program offering free camps sees high demand, confusion over enrollment

The San Francisco Giants celebrate team legend Willie Mays' 90th birthday before taking on the San Diego Padres at Oracle Park on May 7, 2021 in San Francisco, California. (Photography by Chris Victorio | Special to the S.F. Examiner).
Willie Mays returns to the ballpark for a special birthday bash

Giants celebrate No. 24’s 90th in an intimate party for a few thousand friends

The Port of San Francisco, which controls much of the The City’s waterfront, faces potential layoffs due to a financial crisis caused by the pandemic. 
Steven Ho/
Special to S.F. Examiner
In a financial ‘crisis,’ SF Port officials lobby for stimulus funding

Looking to right their financial ship, Port of San Francisco officials are… Continue reading

Police Chief Bill Scott on Wednesday said a rebranding and reoganization of the former Gang Task Force amounts to “more than just the name change.” (Kevin N. Hume/S.F. Examiner)
Faced with surge in shootings, Chief Scott reenvisions SFPD’s Gang Task Force

New Community Violence Reduction Team adds officers with community-policing experience

San Francisco Symphony Music Director Esa-Pekka Salonen and members of the orchestra were thrilled to be back inside Davies Symphony Hall on May 6 in a program for first responders featuring string works by Jean Sibelius, George Walker, Carl Nielsen, Caroline Shaw and Edward Grieg. (Courtesy Stefan Cohen/San Francisco Symphony)
SF Symphony makes joyful return to Davies Hall

Esa-Pekka Salonen conducts program for first responders and community leaders

Most Read