PR campaign gets high-tech with improved Web site

While the phrase, “Only in San Francisco” may sometimes be disparagingly muttered by The City's critics, the Convention and Visitors Bureau has taken a more positive interpretation on the expression, even using it as the domain name for its newly-expanded Web site.

Just in time for the Memorial Day weekend and the start of the tourism season, http://www.onlyinsanfrancisco.com, promises to provide “one-stop shopping” for prospective tourists who want to get more information about The City and book travel arrangements.

Although the “Only in San Francisco” marketing campaign began in 2004, and the San Francisco Convention and Visitors Bureau has had a Web site since 1998, the new URL has updated technology, said bureau vice president Diane DeRose.

Visitors to the site can take virtual tours of San Francisco, make restaurant reservations, book tickets to a variety of cultural and sporting events, arrange for transportation and get information on special events.

“The Internet continues to grow as the number one booking tool,” said DeRose. “It's critical we stay ahead of our competitors.”

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