Plans unveiled for ‘Super Bowl City’ fan village in SF

Justin Herman Plaza will transform into a weeklong football-themed fan village next year in celebration of Super Bowl 50, to be hosted at Levi’s Stadium in Santa Clara.

Plans for Super Bowl City were unveiled Tuesday by the Super Bowl 50 Host Committee, offering a first glimpse of what’s to come when one of the largest major sporting events in the world descends upon the Bay Area next year. It’s estimated that tens of thousands of visitors will travel to the region that week.

The Super Bowl will be held on Feb. 7, 2016, marking 50 years since the first Super Bowl was played in California in 1967 at the Los Angeles Memorial Coliseum. However, much of the activities leading up to the Super Bowl in the week prior will take place in The City.

The free fan village along the Embarcadero will include family-friendly interactive games and activities, cultural performances and food offerings that capture the spirits of both the Bay Area and NFL.

Super Bowl City will open Jan. 30, 2016, eight days prior to the Super Bowl and the same day as the official re-lighting of the Bay Lights. It will serve as one of three main hubs of Super Bowl Week, along with Levi’s Stadium and the NFL Experience to be housed at Moscone Center North and South.

“This is not just the San Francisco Bay Area, this is the entire world that’s going to be sharing this experience with us,” Mayor Ed Lee said Tuesday. Lee said he will work with transportation officials to mitigate traffic concerns in the areas impacted by Super Bowl festivities.

“This hub of activity will offer something for everyone, not only for the NFL fan, but also for kids and families, tourists and international visitors,” said Keith Bruce, CEO of the Super Bowl 50 Host Committee. “It is being designed to showcase the best that the Bay Area has to offer.”

Even former Mayor Willie Brown, on hand for Tuesday’s unveiling of Super Bowl City, expressed his excitement at the upcoming events.

“I think it’s incredible. I wish it had been in my administration,” he added with a laugh.

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