Nonprofit helps people give to others

Kendall Webb, executive director of the San Francisco-based nonprofit Justgive.org, provides people a Web-based platform to help them with charitable giving.

What is Justgive.org? I started it 10 years ago as a way for people to have access to information and an easy way to donate to nearly 1.5 million charities of their choice. You can also see how much of your dollar goes toward overhead for the program.

What are some of the services offered by Justgive.org? In addition to wedding gift registries, people are registering for their favorite charity. A couple can also create a wish page charity registry that has the same look and feel of the wedding registry page, and it automatically sends an e-mail to all guests and friends showing them how to donate. People can do this in lieu of gifts. As Americans we are uncomfortable showing up to someone’s house without a gift, so this is another way to let that person feel comfortable giving money to charity and not having to buy something for the host.

How much money has Justgive.org helped donate? We just hit $100 million donated to thousands of charities, and we’re almost doubling every year. People are seeing how much more meaningful a donation is as a gift and they are starting to see the ease and trust of donating online.

Why is it important to give to charities? It’s more important now than ever and we can all see the need in the country. … Charities are strapped for cash to help those particularly in need. 

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