The long-awaited renovation of the Moscone Center has started, which tourism officials hope will make San Francisco a little more competitive when it comes to luring conventions and other major events.
The $55 million project is the most extensive of its kind on the 1.2 million-square-foot facility since Moscone North opened in 1992.
The outdated center will get fresh carpet, new lighting and upgraded lobbies. It will also meet ADA requirements and include cutting-edge technological improvements.
“In its current state, Moscone Center gives meeting attendees very little sense that they are in San Francisco,” said Dan Kelleher, chairman of the San Francisco Tourism Improvement District. “A major part of this renovation is incorporating recognizable colors like the Golden Gate Bridge’s ‘International Orange’ and integrating The City’s iconic images into the buildings’ public spaces and meeting rooms.”