Metreon scores big-box Target

Shoppers could be finding the deal on Aisle 4 of a Target store in the Metreon as soon as early 2012 now that the project has gained approval.

On Tuesday, the San Francisco Redevelopment Agency unanimously approved the plans Target needed to build its 100,000-square-foot store on the first and second floors of the Metreon, which has been plagued by vacancies the past year.

The latest approval means the Metreon sign will be replaced with Target’s signature bull’s-eye signage.

The Minneapolis-based corporation has more than 1,700 stores nationwide, making it the 10th-largest retail chain in the world based on sales, according to Forbes. Currently, city residents have to trek to locations in Daly City or Colma if they want to purchase household items such as beauty and health products, appliances, home furnishings, clothes and pet supplies at a Target.

Although San Francisco does not bend easily for big-box retailers, this particular project seemed to sail through — even in the wake of controversy over political donations.

Target received criticism after the company contributed $150,000 to MN Forward, a business group that supported outspoken conservative Minnesota Republican Tom Emmer, who has opposed same-sex marriage and other gay rights initiatives.

“I don’t think San Francisco will let any big-box retailer walk in,” said Donna Egan, a spokeswoman for Target. “They look for specific attributes, and we are thrilled we can meet their needs.”

One of the attributes that cannot be overlooked is Target’s capacity to inject hundreds of new jobs and millions of dollars into the local economy. For that reason alone, city officials have embraced the proposal.

The store will create as many as 250 permanent jobs and generate an estimated $1.7 million in sales tax revenue annually, according to the San Francisco Redevelopment Agency.

“The newly renovated and re-tenanted Metreon — with restaurants and retailers on the first floor, Target on the second floor and AMC theaters on the third floor — will attract millions of visitors each year, generating jobs, taxes and economic benefits to the Yerba Buena area and the entire city,” said Amy Neches, the project manager.

In July, Target announced its plans to open a store at the Metreon, which was quickly gaining a reputation for being an economic failure.

The Westfield Group, which owns the Metreon, plans to redesign the ground floor so most of the individual stores along Fourth Street and Mission Street will have entrances opening directly onto the sidewalk. The corner of the building at Fourth and Mission streets will turn into a glassy entrance lobby for Target, with a cafe that looks out through large windows and escalators that take customers to the store above.

While it will be The City’s first Target, the company is already moving ahead with plans for another 100,000-square-foot store, on Geary Boulevard at Masonic Avenue. That store, which still needs city approval, also would create 250 new jobs, according to Egan.

esherbert@sfexaminer.com

Bay Area NewsdevelopmentLocalPlanningSan FranciscoSan Francisco Redevelopment Agency

Just Posted

San Francisco health experts recommend that pregnant women should receive the COVID-19 vaccine, as well as a booster shot. (Unai Huizi/Shutterstock)
What pregnant women need to know about COVID and booster shots

Questions regarding COVID-19 booster shots for pregnant people have been pouring in… Continue reading

Examiner reporter Ben Schneider drives an Arcimoto Fun Utility Vehicle along Beach Street in Fisherman’s Wharf on Tuesday, Oct. 19, 2021. (Kevin N. Hume/The Examiner)
Could San Francisco’s tiny tourist cruisers become the cars of the future?

‘Fun Utility Vehicles’ have arrived in The City

Badly needed rain cooled off pedestrians on Market Street in The City on Wednesday. (Kevin N. Hume/The Examiner)
Storm door opens in San Francisco — what will the rains bring?

‘Come Monday, fire season in Northern California should be done’

The so-called “twindemic” that public health officials in California and elsewhere warned about last year — the combined threat of influenza and COVID-19 — was largely eased by the wide use of face masks, physical distancing and reduced travel, experts say. But their concerns are back this year. (Shutterstock)
COVID and the flu: Is a ‘twindemic’ threat lurking again?

‘Because of so little disease last year, population immunity is likely lower’

49ers' quarterback Jimmy Garoppolo hopes to return to the field this weekend to lead San Francisco against the Colts. (Photo courtesy of 49ers)
NFL Week 7 picks: Niners face crucial matchup against the Colts

San Francisco could join Seattle on the brink of irrelevancy in the NFC West with another loss

Most Read