McDonald's moves in to mid-Market, sets up digital office near Twitter HQ

courtesy @atifatif/TwitterMcDonald's mid-Market office space opened on June 4.

courtesy @atifatif/TwitterMcDonald's mid-Market office space opened on June 4.

Fast-food chain McDonald's is the latest company to set up shop in the mid-Market Street area, where it hopes to match tech companies like Twitter and Zendesk not only in real estate, but in digital innovation.

The new office is run by Atif Rafiq, a former Amazon executive who joined McDonald's as its chief digital officer last October. Rafiq told Ad Age the move to San Francisco is a way for McDonald's to be “more plugged into the flow of ideas,” adding, “The office is one of several things we're doing to grow our focus on digital and be more consumer-centric.”

The office opened June 4 and will hold a 15-20 person staff, according to the San Francisco Business Times. So far, recruits have come from PayPal, Facebook and Yahoo to join McDonald's tech venture.

According to McDonald's job postings, the office will focus its efforts on improving digital customer service. The company is currently testing a mobile ordering service for consumers.Bay Area NewsMcDonald'smid-Marketneighborhoodstech

If you find our journalism valuable and relevant, please consider joining our Examiner membership program.
Find out more at

Just Posted

Giants second baseman Donovan Solano scores on a double in the seventh inning against the Dodgers at Oracle Park on July 29. (Chris Victorio/Special to The Examiner)
Will the Giants make the playoffs? Kris Bryant may be the answer

By Chris Haft Special to The Examiner You’d be hard-pressed to find… Continue reading

Tiffany Carter, owner of Boug Cali West Coast Creole Shack in San Francisco’s La Cocina Marketplace, was dismayed by gentrification she found when she returned to her hometown to start a business. (Kevin N. Hume/The Examiner)
SF Black Wallstreet: Helping residents build wealth, reclaim spaces they’ve had to leave

Tiffany Carter moved back to her hometown of San Francisco five years… Continue reading

A prescribed fire at Sequoia and Kings Canyon National Parks was conducted in June 2016 to reduce hazardous fuel loading, increase watershed health, and restore the natural fire cycle in the Redwood Canyon area ecosystem. (Photo courtesy Rebecca Paterson/National Park Service)
Experts, UC scientists discuss wildfires in the state’s riskiest regions

Wildfires are nothing new in California’s history, but the magnitude and frequencies… Continue reading

Fourth-grade students at Lucerne Valley Elementary School don masks and Western wear for a “Walk Through California” history day during in-person instruction. (Courtesy of Krystal Nelson)
Confusion over mask mandate for California schools sparks tension between districts and parents

By Diana Lambert EdSource Shifting rules around mask mandates at schools are… Continue reading

Steven Buss, left, and Sachin Agarwal co-founded Grow SF, which plans to produce election voter guides offering a moderate agenda. (Kevin N. Hume/The Examiner)
Grow SF: New tech group aims to promote moderate ideals to political newcomers

Sachin Agarwal has lived in San Francisco for 15 years. But the… Continue reading

Most Read