McDonald's moves in to mid-Market, sets up digital office near Twitter HQ

courtesy @atifatif/TwitterMcDonald's mid-Market office space opened on June 4.

courtesy @atifatif/TwitterMcDonald's mid-Market office space opened on June 4.

Fast-food chain McDonald's is the latest company to set up shop in the mid-Market Street area, where it hopes to match tech companies like Twitter and Zendesk not only in real estate, but in digital innovation.

The new office is run by Atif Rafiq, a former Amazon executive who joined McDonald's as its chief digital officer last October. Rafiq told Ad Age the move to San Francisco is a way for McDonald's to be “more plugged into the flow of ideas,” adding, “The office is one of several things we're doing to grow our focus on digital and be more consumer-centric.”

The office opened June 4 and will hold a 15-20 person staff, according to the San Francisco Business Times. So far, recruits have come from PayPal, Facebook and Yahoo to join McDonald's tech venture.

According to McDonald's job postings, the office will focus its efforts on improving digital customer service. The company is currently testing a mobile ordering service for consumers.Bay Area NewsMcDonald'smid-Marketneighborhoodstech

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