Marina Apple Store opens to big fanfare

The frothy-mouthed craze for Apple products combined with Black Friday created a perfect consumer storm in the Marina when The City’s third Apple Store opened.

Hundreds of people lined up along Chestnut Street — one of the Marina’s main drags — waiting for the store to open Friday morning. Crowds had thinned out by midday, but there were still plenty of customers to keep clerks busy.

Apple already had two stores in The City: one at Stockton and Ellis streets downtown and another in Stonestown Galleria. Both opened in 2004.

The new store occupies the former Walgreens site on Chestnut Street near Steiner Street; Walgreens moved over one building to the first floor of the Marina Theater. The Chestnut store is larger than the Stonestown space, but is only a single story as compared with downtown’s two-level store.

And it’s the Marina, so dogs were allowed inside the new store.

The new store is Apple’s 15th in the Bay Area. The company says its 202 stores worldwide saw more than 100 million visitors during the last fiscal year. The Stockton Street store is often jam-packed with downtown shoppers checking out the latest in the Cupertino company’s technology.

Elena Sanchez, who lives in Pacific Heights, called the downtown store “ridiculous” with its crowds as she browsed for a MacBook and possibly an iPod. But despite the lighter crowd on Chestnut, she said, she had some trouble finding a clerk to tell her about the products.

“It’s still hard to wrangle anyone to help me,” Sanchez said.

Ray Mina, a Cow Hollow resident, had quite the different experience, saying it took all of five minutes to buy his MacBook.

“I figured, ‘Hey, maybe there’d be a rare discount on a Mac,’” he said, noting that the store’s opening shared the same date as one of the year’s busiest shopping days.

At least one person may have gotten too liberal with the discounts, as it appeared he was led to a back room in handcuffs by plainclothes security.

dsmith@examiner.com

Bay Area NewsLocal

If you find our journalism valuable and relevant, please consider joining our Examiner membership program.
Find out more at www.sfexaminer.com/join/

Just Posted

Parents and students line up socially distanced before the first day of in-person learning at Bret Harte Elementary School on Monday, April 12, 2021. (Kevin N. Hume/S.F. Examiner)
‘It’s a beautiful sight’: The first students return to the classroom

San Francisco’s youngest public school students stepped into classrooms for in-person learning… Continue reading

File
Latest Breed nominee for Police Commission moves forward

Immigration attorney Jim Byrne clears Board of Supervisors committee

A rally at Golden Gate Park on Sunday April 11 drew a large crowd in support of calls to keep JFK Drive closed to traffic. (Emily Huston/Special to the S.F. Examiner)
Hundreds rally for “JFK Thrive,” not JFK Drive

By Emily Huston More than two hundred gathered on a warm Sunday… Continue reading

San Francisco Giants pitcher Anthony DeSclafani (26) starts against the Colorado Rockies at Oracle Park on April 11, 2021 in San Francisco, California. (Photography by Chris Victorio | Special to the S.F. Examiner).
Giants finish sweep of Rockies behind DeSclafani’s scoreless outing

Even with fans back at Oracle Park, San Francisco Giants pitchers have… Continue reading

Kindergarten teacher Chris Johnson in his classroom at Bryant Elementary School ahead of the school’s reopening on Friday, April 9, 2021. (Kevin N. Hume/S.F. Examiner)
SFUSD students are going back to the classroom

After more than a year of distance learning, city schools begin reopening on Monday

Most Read