It has been a disappointing NFL season not only for the 49ers and their faithful fans, but also a Faithful for Kids fundraising campaign for children's hospitals in all the cities where the Niners play road games this season.
The campaign this season aimed to build on a fundraising competition last year that drew more than $400,000 in donations from San Francisco and Seattle fans to children's hospitals in those cities. But to date, it garnered a mere $100 for the Children's Medical Center of Dallas and $50 for UC San Francisco Benioff Children's Hospital, but none for the others.
The goal was to raise at least $49,000 through the CrowdRise campaign for children's charities in the nine cities by Dec.31. But with only a few weeks left in the season, Niners fan and campaign manager Aasheesh Shravah said the effort is over.
“We tried in the beginning of the year and it just took a long time to get cooperation from all the hospitals and get meetings with them,” he said. “By the time it launched, a lot of the hospitals were just confused about what the program was and weren't able to publicize it much.”
The Niners' dismal season also has not helped.
Last year, the rivalry with the Seahawks took off when 49ers fans raised money to put up a billboard in the Seattle area and gave the unused funds to Seattle Children's Hospital. The friendly fundraising competition eventually drew matching donations from both team franchises.
“This year, there was nothing like that,” Shravah said.
But there is still hope for next season as Shravah is working on a game plan to turn the fundraising effort around and score big again for children's hospitals.