With apologies to George Hamilton, sunbathing is no longer the chic pastime it used to be, especially in the Bay Area.
According to the U.S. Environmental Protection Agency, the local UV index sits “very high” at No. 10, one notch away from “extreme,” and the rate of new melanoma cases in young women has jumped 50 percent since 1980.
That makes the area a logical stop on the Skin Cancer Foundation’s “Road to Healthy Skin Tour,” sponsored by Aveeno and Rite Aid.
On Aug. 29 from 10:15 a.m. to 12:45 p.m., the tour’s 38-foot customized RV will visit Rite Aid, at 666 Concar Drive in San Mateo to offer free skin cancer screenings as well as free samples of Aveeno sunblock products. The tour continues Aug. 31 at the Castro Valley Rite Aid, 3848 Castro Valley Blvd., from 10 to 4 p.m.
Local board-certified dermatologists have donated their time to the cause, which is the primary concern of the Skin Cancer Foundation, an international organization whose goal is to educate the public and the medical profession about skin cancer, its prevention and the need for early detection and prompt treatment.
Nationally, “Road to Healthy Skin” hopes to screen more than 10,000 people. For details, visit http://www.skincancer.org/.