Denizens in the City of Good Living will have reason to don their Mickey Mouse ears next month as Radio Disney moves its Bay Area station to town.
The Disney Corporation’s radio arm, founded in November 1996, launched a local affiliate on KMKY 1310 AM in December 1997. The station is now moving to San Carlos after 10 years in San Francisco, spokeswoman Salwa Scarpone said.
The ABC-owned station will set up shop in the San Carlos Business Park, a cluster of buildings located at 963 Industrial Road, in late September or early October, bringing six employees to the city, Scarpone said.
San Carlos first got wind of the station relocation earlier this month, when representatives began asking what they could do to connect with residents, according to Assistant City Manager Brian Moura.
“Their broadcast is aimed at kids and pre-teens, and there are a lot of families with kids here — we have 2,000 kids in youth soccer alone,” said Moura. The city has just 27,000 residents total.
Since Radio Disney launched 11 years ago, it has expanded to include radio broadcasts in 50 regions across the United States, and can also be heard on XM and Sirius satellite radio and through digital-music channel Music Choice. It provides its target audience — kids age 6 to 14 — with a nonstop stream of music from pop musicians such as Hilary Duff and Jump 5, and attracts 3.5 million kid listeners per week, according to the Radio Disney Web site.
When the station moves to the San Carlos Business Park, it will be in good company. The 127,200-square-foot campus includes a broad mix of companies, from Precision Biometrics and NeurogesX to Adelphi Technology and Venture Builders, according to Steve Mitchell, senior vice president of operations for Black Mountain, the property company that manages the campus.
“A combination of a great management company, and the fact that the building is centrally located in the Bay Area” drew Radio Disney to San Carlos, Scarpone said.
When it moves, it will become the first major radio station to operate out of San Carlos, according to Moura. While that won’t bring any financial gain to the city, it’s still seen as good news around town.
“They’re saying, ‘We want to come into town and we want to be an active participant,’” Moura said.