Juul suspends sale of flavored e-cigarettes

A neon sign for Juul e-cigarette products at Cigarettes For Less smoke shop on Market Street on Wednesday, Sept. 25, 2019. (Kevin N. Hume/S.F. Examiner)

San Francisco-based e-cigarette maker Juul Labs announced Thursday that it is suspending the sale of non-tobacco, non-menthol-based flavored products in the U.S., pending a review by the Food and Drug Administration.

Company CEO K.C. Crosthwaite announced that Juul Labs is

suspending the sale of the mango, creme, fruit and cucumber flavors.

Juul Labs has recently come under the scrutiny of the FDA, which sent a warning letter to the company Sept. 9 alleging it was making advertising claims for its e-cigarettes without FDA authorization.

Since then, Juul has suspended all broadcast, print and digital advertising in the U.S.

It has also stopped its active support for Proposition C in San Francisco, which seeks to regulate rather than ban e-cigarettes in the city.

In making Thursday’s announcement, Crosthwaite said in a

statement, “We must reset the vapor category by earning the trust of society and working cooperatively with regulators, policymakers and stakeholders to

combat underage use while providing an alternative (for) adult smokers.”

The company continues to say that its products can be a good choice for adults who want to avoid combustible cigarettes. But recent reports by health officials in the U.S. allege that vaping has led to

illnesses and even deaths.

As of last Friday, 18 vaping-related deaths had been reported in the U.S. Two of those were in California and neither was in the Bay Area.

More than 100 illnesses related to e-cigarettes had been reported in the state and eight of those were in the Bay Area.

Company officials said that they are going to continue to develop scientific evidence supporting the use of flavored e-cigarettes because they believe the products can help adults who want to stop smoking regular

cigarettes.

E-cigarettes and combustible cigarettes contain nicotine, which is

addictive.

If you find our journalism valuable and relevant, please consider joining our Examiner membership program.
Find out more at www.sfexaminer.com/join/

Just Posted

Japanese American family at heart of beloved Golden Gate Park garden

The Japanese Tea Garden, the oldest public Japanese garden in North America,… Continue reading

Coronavirus cruise ship passengers head to California military base for quarantine

LOS ANGELES — American passengers evacuated from a cruise ship in which… Continue reading

Kicking off the budgeting process with the School Planning Summit

Last week I shared some information about SFUSD’s budget. I mentioned how… Continue reading

SF Lives: A ‘poverty scholar’ gives visibility to homeless people

Houseless, landless and unhoused are the preferred terms of Gray-Garcia and the people she’s aligned with in the POOR Media Network.

The racial contours of our housing crisis

Black residents of Midtown apartments deserve ownership

Most Read