Joyce Kushner uses chocolate to wake poeple up

Instead of accepting “labor-tainted” chocolate bars, hundreds of children will be handing back a fair-trade chocolate on Halloween made by the San Francisco owner of Coco-Zen during a national reverse trick-or-treating event.

Why should a trick-or-treater eat fair-trade chocolate instead of a Snickers or Butterfinger? When you buy fair trade, the chocolate is actually certified to come from co-ops or cocoa plantations that are geared to the fair-trade standards, which prohibit forced child labor.

What kind of a reaction are you expecting? I’m hoping it’s going to be sort of a wake-up call.

Why are you targeting children? I think part of it is that children have an inherent understanding of fairness. I think they’re able to express it better and it’s nice to kind of turn the tables and let adults think, “You know, you can learn something from the kids.”

How did your son inspire you to start the company? I left my job on maternity leave and always thought I’d go back to corporate America. Having a kid, you really start thinking as a new parent, “What kind of a person am I going to be? What kind of a person am I going to raise?”

Which one of your truffles could you eat a million of? I’m a dark-chocolate person, so my favorite flavor is the dark-chocolate nirvana. It’s the darkest you can get.

Bay Area Newsfair tradeJoyce KushnerLocal

If you find our journalism valuable and relevant, please consider joining our Examiner membership program.
Find out more at www.sfexaminer.com/join/

Just Posted

Nicole Canedo looks at her City-issued Medical Reimbursement Account page on her computer outside her Berkeley apartment on Tuesday, Nov. 24, 2020. Canedo has worked numerous retail jobs in The City and the MRA has helped her with health costs. (Kevin N. Hume/S.F. Examiner)
Millions left sitting in medical reimbursement accounts by city workers

Health officials looking at how to improve access, outreach as untapped funds reach $409M

Dr. Grant Colfax, director of the San Francisco Department of Public Health. (Kevin N. Hume/S.F. Examiner)
SF moves into purple tier, triggering curfew and business shutdowns

San Francisco moved into the state’s purple COVID-19 tier Saturday, requiring The… Continue reading

Indecline, an art activist collective in San Francisco, transformed a billboard into an editorial with a message blasting immigration policies of Donald Trump’s administration. (Screenshot, Indecline website)
Has immigration fallen off the administration’s radar? Not a chance

Enforced as executive orders, Trump’s hardline policies are proceeding, against will of the people

University of San Francisco head coach Todd Golden coaches his team on defense during a 2019 gameat War Memorial Gymnasium on the campus of the University of San Francisco. (Ryan Gorcey / S.F. Examiner)
Stunner in Bubbleville: USF upsets fourth-ranked Virginia

Less than 48 hours removed from a loss to a feeble UMass… Continue reading

Health care workers would be the first group in the state to receive the COVID-19 vaccine. (Go Nakamura/Getty Images/TNS)
Hope on the way: Here’s what to know about California’s COVID-19 vaccine plan

The first batch of doses could hit the state as soon as early December

Most Read