Herrera increases pressure on Mafia Wars advertiser

City Attorney Dennis Herrera fired off a letter to Davis Elen Advertising, the company responsible for a “guerilla advertising” campaign, accusing it of not following through with its promise to remove the 4,000 stickers affixed to San Francisco sidewalks advertising the game Mafia Wars.

Herrera used the letter to read the company the riot act after the Department of Public Works found more stickers at Lily and Octavia Streets on August 26 – after the firm agreed to remove all the stickers.

“I am obviously now concerned about the abatement effort,” Herrera said in the letter, which reminded the company that the firm’s marketing tactics were illegal. He ended with an overt threat: “While it would be my preference to avoid filing a civil complaint in this matter, this office has successfully pursued actions in the past for the very same conduct at issue here

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