Green Festival producer discusses being eco- and people-friendly

Kevin Danaher, the co-founder of the nonprofit Global Exchange, is the executive co-producer of the seventh annual Green Festival in The City. The festival will feature more than 400 exhibitors, 125 speakers, dozens of community and nonprofit groups, how-to workshops, green chat space, hemp fashion show and live music. The event runs Friday through Sunday at the San Francisco Concourse Exhibition Center.

Why should people go to your festival instead of a corporate store? I figure, “OK, what’s the opposite?” When we do these shows in Chicago and Denver, our main thing is, “How do we strengthen the local green economy?” It’s convergence marketing. You have 300 companies in one place at one time.

What was it like “being green” when the festival launched in 2002? It was a lot different than it is now, mainly because the market for green products has just taken off like a rocket. All that clean tech, that’s where the smart money is going.

Do you have a favorite green catchphrase? We have to go from having money values rule over the life cycle and instead have life values rule over the money cycle.

If you could have everyone in the world change one thing about their daily routine, what would it be? Unconditional love. Not the two-person, Hollywood-in-the-sea-of-passion, miserable love. Unconditional love. Love each other. It’s all about love.

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