Government, city agencies on board with social media

In an effort to connect to more residents, an increasing number of city associations and government departments are embracing popular social networking tools.

“The newer generations are really using this stuff — Facebook and Twitter,” Redwood City Library Director Dave Genesy said. “We really need to get information on demand.”

Last year, the San Mateo County elections office launched a Twitter account. It currently has 461 followers who receive notices — no more than 140 words, as is standard with Twitter — on everything from national voter studies to registration information and election results.

“It’s another way of being transparent about what we are doing,” said Carol Marks, communications director for the San Mateo County Elections. “We announce when the polls have closed or invite voters down to the office to watch the counting.”

The Redwood City School District, the San Mateo Union High School District, South San Francisco, the police departments for Belmont, Foster City and Hillsborough and the downtown associations for Redwood City and San Mateo also have Twitter accounts.

“The fact is [social networking] is viral,” Redwood City Community Services Manager Jordana Freeman said. “If one person says they’re going to an event, all their friends see it. You can’t put a price on viral marketing.”

Freeman said she’s noticed a difference in the number of people attending city events since the city launched its Facebook page earlier this year. The group now has more than 1,000 members.

akoskey@sfexaminer.com

Bay Area NewsLocal

If you find our journalism valuable and relevant, please consider joining our Examiner membership program.
Find out more at www.sfexaminer.com/join/

Just Posted

Students in an after-school community hub move quickly through a social circle as they play a game at the Mission YMCA on Friday, May 7, 2021. (Kevin N. Hume/S.F. Examiner)
Parents scramble for ‘Summer Together’ spaces

City program offering free camps sees high demand, confusion over enrollment

The San Francisco Giants celebrate team legend Willie Mays' 90th birthday before taking on the San Diego Padres at Oracle Park on May 7, 2021 in San Francisco, California. (Photography by Chris Victorio | Special to the S.F. Examiner).
Willie Mays returns to the ballpark for a special birthday bash

Giants celebrate No. 24’s 90th in an intimate party for a few thousand friends

Legislation introduced by Assemblymember Phil Ting has expanded the range of people who can request a gun violence restraining order against someone. (Kevin N. Hume/S.F. Examiner)
Use of gun violence restraining orders continues to rise

For the fourth year in a row, the number of gun violence… Continue reading

The Port of San Francisco, which controls much of the The City’s waterfront, faces potential layoffs due to a financial crisis caused by the pandemic. 
Steven Ho/
Special to S.F. Examiner
In a financial ‘crisis,’ SF Port officials lobby for stimulus funding

Looking to right their financial ship, Port of San Francisco officials are… Continue reading

Police Chief Bill Scott on Wednesday said a rebranding and reoganization of the former Gang Task Force amounts to “more than just the name change.” (Kevin N. Hume/S.F. Examiner)
Faced with surge in shootings, Chief Scott reenvisions SFPD’s Gang Task Force

New Community Violence Reduction Team adds officers with community-policing experience

Most Read