Even though it’s going through a bit of an identity crisis (http://www.sfexaminer.com/opinion/blogs/under-the-dome/Frequently-plagued-Translink-card-could-soon-have-a-new-identity-79688952.html), the TransLink card is seeing its implementation ramped up at one local transit agency.
Golden Gate Transit officials are recommending eliminating the agency's multi-ride “Value Card” program and making the TransLink card the only discounted fare option for passengers, effective Aug. 1.
Value Cards come in $25, $50, and $75 packages, and offer a 20 percent cash-fare reduction for the passengers who purchase them.
Nearly 75 percent of the agency’s passengers are already using TransLink.
Golden Gate Transit implemented TransLink in 2006, becoming one of the first agencies in the region to install the one-stop transit payment card, which is one day expected to link all 26 Bay Area transit providers.
The transit agency’s board of directors will vote on the TransLink recommendation at its January 8 meeting.