When it comes to getting around San Francisco via Lyft, the company apparently serves many a hipster and “Marina girl,” according to the ride-hail giant.
Today, Lyft released its top-visited destinations in San Francisco — what it calls the “Lyftie” awards.
And while some of the top destinations by Lyft users point to the service’s heavy use in the local nightlife scene, other usage seemingly reveals the company’s growing importance as a “last-mile” solution to connect people to public transit.
The Ferry Building was the top visited San Francisco drop-off location for Lyft riders. The site has proximity to Embarcadero BART and a bevy of shopping options.
As for nightlife, the Latin-inspired restaurant Tacolicious (on Stockton Street), Southern Pacific Brewing Company and Alamo Drafthouse topped the most visited nightlife destinations in The City for Lyft riders.
“Hipsters and Marina Girls reign supreme in this year’s Lyftie winners,” noted a statement from Lyft, which also said that Tacolicious even named a salad after Marina District “girls.”
The San Francisco Examiner asked for diversity data of Lyft’s ridership, which a Lyft spokesperson said the company could not provide.
Mihir Gandhi, general manager of Lyft’s Northern California operations, said he and his team discussed the trip data and “talked about the diversity we see in this list.”
“What specifically stuck out to me is how local these businesses are,” Gandhi told the Examiner. “These aren’t big-box chains, but iconic locations in the community.”
Last year, Tacolicious in the Mission District was the most frequented restaurant destination by Lyft riders.
This year, Fort Mason Center, which is also in the Marina, was the oft-most visited event space by Lyft riders.
As for commuters, the Caltrain Station at Fourth and King streets was the most frequented transit stop for Lyft riders.
Gandhi said some of that usage may actually also be by Muni riders.
Lyft riders “use landmarks as a place people can get to and from,” he said. “There actually is a Muni stop next to the Caltrain station. You can imagine people commuting to that stop enter in Fourth and King as a destination.”
It did not, however, make the list of most visited transit stops by Lyft riders nationally. The top-ranking stop goes to Union Station, in Washington, D.C.