DA’s office announcing education campaign on credit card microchip technology

District Attorney George Gascón is announcing a new education and awareness campaign Tuesday athat encourages consumers and businesses to adopt new EMV chip card technology designed to prevent counterfeit payment cards and fraud.

EMV (Europay, MasterCard and Visa) chip card technology “is a global standard for point-of-sale terminals being rolled out in the United States that authenticates credit and debit card transactions” through the use of an embedded microchip that generates a one-time use code for each transaction, according to the District Attorney’s Office.

With Black Friday coming this week and Christmas next month, Gascón said now was a good time to begin preparing consumers and businesses for this technology as it becomes more prevalent in transactions.

Gascón is joined by consumer and business groups, Visa Inc. and Square in the yearlong campaign to educate businesses and consumers about the technology. Beginning October 2015, companies that have not adopted the EMV technology may find themselves liable for any potential counterfeit fraud they may have incurred using their old credit card reader systems.

Eighty countries are in various stages of integrating the technology into their payment systems and many have reported a decrease in counterfeit and fraud, Gascón said.

Gascón will announce the launch of the campaign at 11 a.m. Tuesday at Green Apple Books at 1231 Ninth Ave. He will be joined by representatives of business and consumer groups, Visa and Square.Bay Area NewsCrimeCrime & CourtsEMV chip card technologyGeorge GasconSan Francisco District Attorney's Office

If you find our journalism valuable and relevant, please consider joining our Examiner membership program.
Find out more at www.sfexaminer.com/join/

Just Posted

San Francisco plans to reopen the Upper Great Highway, which had been closed for recreational use during the COVID pandemic. (Kevin N. Hume/S.F. Examiner)
Nearly 4,000 San Francisco residents reached for a recent survey favor closing the Upper Great Highway indefinitely (Kevin N. Hume/S.F. Examiner)
San Francisco plans to reopen the Upper Great Highway, which had been closed for recreational use during the COVID pandemic. (Kevin N. Hume/S.F. Examiner)
Great Highway to reopen on weekdays, sparking renewed debate

The Upper Great Highway will soon reopen to vehicles for the first… Continue reading

A fire lookout with the U.S. Forest Service feeds a chipmunk in the Tahoe National Forest. California officials closed some popular trails and nature areas in South Lake Tahoe for the week after a dead chipmunk tested positive for the plague. (Jim Wilson/The New York Times)
Yes, Lake Tahoe chipmunks have the plague. But don’t worry (too much)

By Johnny Diaz New York Times When California officials closed parts of… Continue reading

Second grader Genesis Ulloa leads students in an after-school community hub in a game at the Mission YMCA on Friday, May 7, 2021. (Kevin N. Hume/S.F. Examiner)
SF parents face school year with hope, trepidation and concern

‘Honestly, I don’t know how I’m going to deal with it’

Former San Diego Mayor Kevin Faulconer was among the four candidates for California governor who participated in a debate in Yorba Linda this week. (Robert Gauthier/Los Angeles Times/TNS)
The first debate in the Newsom recall

Only 4 of 41 people running take the stage

Most Read