Credo: Lou Giraudo

Lou Giraudo, chairman of several companies — Boudin Bakery, Pabst Brewing, Ascentia Wine Estates and Milton’s Baking — tells us about his guiding principles, his father and his belief in honesty as a way of life.

What do you consider to be the guiding principles or philosophy that has gotten you to your current position in life? I believe that we all are obligated to make every place that we touch better than it was before we got there. Better means that people’s lives are enhanced and that they too are driven to a sense of the common good.

Who has left the biggest impression on you as you’ve gone through life? Why? My father. He worked harder than any man I have ever known, his love for his family was unconditional and his mantra was: “Never lie, never cheat, never steal and your life will be a success.” He arrived in the United States in 1935 as an immigrant baker, got his first job at Boudin Bakery of San Francisco and died with his boots on in 1997, shortly after visiting his bakers at their place of work on 10th Avenue and Geary Boulevard.

If you found $100,000 in a paper bag tomorrow, what would you do with it? I would drop it off at the nearest police station, and if unclaimed, I would divide it equally between St. Anthony Dining Room, the DeMarillac Academy of the Tenderloin, Grace Cathedral Preschool for the children of the Tenderloin and the Tenderloin Neighborhood Development Center’s after-school program.

When do you know to cut your losses and when do you know you should just keep pushing forward? I am not sure that I have fully learned the lesson that the question directs itself to. I am often criticized for pushing too hard and my failures have often been because I refuse to walk away. Maybe I am a slow learner.

What global issue concerns you most and why? Poverty at home and abroad, and the ever increasing division between rich and poor concern me the most.

If your house was on fire and your family and pets were safe, what besides the obvious wallet/car keys would you want to save most? More than anything else, I would want to save pictures of family and friends.

What quality do you hate most in others? In yourself? I don’t like dishonesty in others or myself. I believe that the human condition often pushes us in that direction, but the truth makes life better and simpler. As long as I stay true to myself and loyal to my principals, life will be better for someone else, whether it is family, friend, employee or simply another human being.

Bay Area NewsLocal

If you find our journalism valuable and relevant, please consider joining our Examiner membership program.
Find out more at www.sfexaminer.com/join/

Just Posted

Second grader Genesis Ulloa leads students in an after-school community hub in a game at the Mission YMCA on Friday, May 7, 2021. (Kevin N. Hume/S.F. Examiner)
SF parents face school year with hope, trepidation and concern

‘Honestly, I don’t know how I’m going to deal with it’

Health care workers in the intensive care unit at Providence Saint John’s Health Center in Santa Monica, with Alejandro Balderas, a 44-year-old patient who later died. Even in California, a state with a coronavirus vaccination rate well above average, the number of people hospitalized with COVID-19 has nearly doubled in the past two weeks, according to a New York Times database. (Isadora Kosofsky/The New York Times)
Why COVID took off in California, again

‘The good news is: The vaccines are working’

Lake Oroville stood at 33 percent full and 40 percent of historical average when this photograph was taken on Tuesday, June 29, 2021. (Brian van der Brug / Los Angeles Times via Tribune News Service)
A kayaker on the water at Lake Oroville, which stands at 33 percent full and 40 percent of historical average when this photograph was taken on Tuesday, June 29, 2021 in Oroville, Calif. (Brian van der Brug / Los Angeles Times via Tribune News Service)
Facing ‘dire water shortages,’ California bans Delta pumping

By Rachel Becker CalMatters In an aggressive move to address “immediate and… Continue reading

Most Read