What is International Pow Wow and why should you care? You should care because it’s the largest industry trade show and it’s estimated to generate more than $350 million for tourism in San Francisco next year — a boon for the beleaguered industry that’s been trying to make a comeback.

To be sure everyone gets it, the SF Convention & Visitors Bureau is holding a slew of community briefings to discuss the International Pow Wow at no charge. The first briefing will be held Tuesday at 8:30 a.m. in the SFCVB Boardroom, 201 Third St. Suite 900.