City takes aim at Kellogg's advertising

City Attorney Dennis Herrera has sent a scathing letter to Kellogg Co. today for claiming that Cocoa Krispies and other of its “sugar-laden” breakfast cereals will help boost children’s immunity to illnesses.

In the letter sent to the company’s president and CEO, Herrera expressed “serious concerns” about the large font printed on the Cocoa Krispies cereal box that reads, “Now Helps Support Your Child’s Immunity.”

The city attorney says that is likely false advertising, a potential violation of California’s Unfair Competition Law. He has asked Kellogg’s to prove its child immunity claims within 30 days. If the company fails to respond within that time, the City Attorney will “seek an immediate termination or modification of the advertising claim,” the letter said.
 
The claim is also printed on the Rice Krispies, Frosted Krispies and Jumbo Krispies cereal boxes. The products began appearing on shelves in San Francisco stores in recent months, Herrera noted.

“I am concerned that the prominent use of the immunity claims to advertise a sugar-laden, chocolate cereal like Cocoa Krispies may mislead and deceive parents of young children,” the letter said.

False advertising may make it so “parents are less likely to take more productive steps to protect their children’s health,” Herrera said.

The city attorney cited the swine flu scare as why it is extra important to be honest about nutrition.

The immunity claims by the company “may undermine critical public health efforts to prevent the spread of a disease that the President [of the United States] has declared to be a national emergency,” the letter said.

Herrera doesn’t only want Kellogg’s to point at the nutrition information on the side of its cereal boxes for proof that the products boost a child’s immunity. He wants it all, including all the consumer and scientific research the company has done to make the claim.

We’re talking “full reports of experiments, methods, results and outcomes,” Herrera wrote.

Bay Area NewsDennis HerreraKellogg'sUnder the Dome

If you find our journalism valuable and relevant, please consider joining our Examiner membership program.
Find out more at www.sfexaminer.com/join/

Just Posted

SF mayor, supervisor tested after exposure to COVID-19

Mayor London Breed and Supervisor Shamann Walton were notified Wednesday that they… Continue reading

‘No timetable’ for cable car return, SFMTA says

How the temporary absence of cable cars means more than just a loss of transit routes

As city schools weigh reopening, doubts about safety dominate conversations with teachers

‘If I don’t feel safe as an educator, how am I going to be prepared to teach?’

Supreme Court deals Trump a defeat, upholds demand for his tax returns

By David G. Savage Los Angeles Times The Supreme Court dealt President… Continue reading

Breed’s bond for parks and homelessness gains support as it grows by nearly $50M

Renovation of Chinatown’s Portsmouth Square added to proposal

Most Read