Motorists going through the Bay Bridge toll plaza may see an east-facing billboard that is displaying a photo of Donald Trump with the word “Impeach” next to his face.
The billboard started displaying the call for the president’s impeachment Monday morning and it will run through Sunday, according to the Courage Campaign, which paid for the billboard.
The Courage Campaign is a group of about 1.4 million members who are working toward a more progressive California, according to the group’s website.
The billboard was paid for through donations by the group’s members, who paid $17 each.
The president could be impeached if he is convicted for treason, bribery or other high crimes and misdemeanors, according to the U.S. Constitution.
“We think there’s a legal case and a moral case for impeachment,” Courage Campaign executive director Eddie Kurtz said.
According to Kurtz, the president has used his office to benefit himself and his family financially and obstructed justice, among other offenses.
The billboard is mainly part of the Courage Campaign’s effort to mobilize voters on moral grounds since impeachment is a political process and politics is based on the will of the people, Kurtz said.
Officials with Courage Campaign could keep the billboard up longer if they decide it’s worth it based on traffic at the website DemandImpeachmentNow.com, which is shown on the billboard.
Kurtz is calling on others who are dismayed by the president’s work to get involved in the Courage Campaign or any other group that wants to see changes in the country’s highest office.
Courage Campaign officials plan to put up similar billboards in seven Republican districts in the state if representatives in those districts do not support the impeachment effort.
The Courage Campaign in August launched a petition to impeach Trump. So far 90,000 people have signed it.