Amid traffic enforcement effort to curb fatalities, woman killed in Cow Hollow

Despite efforts this month by the San Francisco Police Department’s Traffic Division to focus on areas where fatal collisions have occurred in The City, a woman was killed in a Wednesday afternoon traffic collision in Cow Hollow.

Police were not available Wednesday to comment on the death — the first traffic fatality of 2017 — but they did speak about ongoing efforts to end such deaths.

“It’s to reduce the overall collisions in The City, so that we can move toward achieving our goal … which is zero fatalities within The City by 2024,” said police spokesperson Officer Robert Rueca.

From January to September 2016, The City had 22 traffic fatalities, mostly pedestrians. The previous year, over that same period, The City had the same number of traffic fatalities. More than 200 are injured each year in traffic-related incidents, according to The City.

With these statistics in mind, and as part of an ongoing effort to reduce the number of fatalities to zero with the Vision Zero plan, on seven separate days this month police officers plan to saturate specifically troubled spots.

None of those locations were named, but the traffic division plans to cite drivers who speed, make illegal turns and fail to stop. The officers will also focus on failure to yield and other unsafe driving practices.

But the enforcement effort will not only pay attention to drivers. Cyclists and pedestrians who break the law will also be cited, police said.

That means illegally crossing streets against the light, also known as jay walking, could yield a pedestrian a ticket. Cyclists will also be cited if they break the law.

In 2015, police issued 120,133 traffic citations, 35 percent of which were linked to violations linked to injuries.

In addition to these ongoing enforcement efforts, The City is expected to spend $66 million on pedestrian safety projects over the next five years, as the San Francisco Examiner previously reported.

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