628 area code approved for San Francisco-Marin region

Getty Images file photo | Clip artIn 13 months

Getty Images file photo | Clip artIn 13 months

San Francisco resisted an area code change, but in the end new phone numbers will no longer come with the 66-year-old 415 prefix. Get ready for 628.

“Everyone loves 415,” said Christine Falvey, Mayor Ed Lee’s spokeswoman. But she said federal rules required some sort of change.

The City’s Small Business Commission had hoped to persuade state regulatory agency the California Public Utilities Commission to leave San Francisco with 415 only. But on Thursday, the CPUC voted to overlay the 628 area code onto the existing 415 region, which covers San Francisco and Marin counties.

The change is necessary, according to the agency, because by October 2015 all the 415 numbers will be used up.

Lee advocated for the overlay in light of another alternative. “This is a better outcome for San Francisco than the geographic north-south split originally proposed, which would have been very disruptive for our small businesses and residents,” Falvey said.

Some business advocates wanted to change the Marin County area code altogether to free up 415 numbers for San Francisco, which would then in the future have its own unique overlay when it needed more phone numbers.

“It’s about business identity,” said Regina Dick-Endrizzi, executive director of the Office of Small Business, adding that the CPUC decision was “not ideal.”

There is a bright side, Dick-Endrizzi said: Of all the possible three-digit combinations, 628 has an agreeable harmony.

“628 is a little easier to say; it rolls off your tongue,” she said.

Dick-Endrizzi said now that the decision has been made, the business community will adapt.

“San Francisco’s small businesses are capable and innovative, and will likely build a San Francisco brand identity to the 628 area code equal to the 415 area code,” she said.415 area code628 area codeBay Area NewsCPUC

If you find our journalism valuable and relevant, please consider joining our Examiner membership program.
Find out more at www.sfexaminer.com/join/

Just Posted

The sidewalk on Egbert Avenue in the Bayview recently was cluttered with car parts, tires and other junk. <ins>(Kevin N. Hume/The Examiner)</ins>
New surveillance effort aims to crack down on illegal dumping

’We want to make sure we catch people who are trashing our streets’

The recall election for California Gov. Gavin Newsom is scheduled for Sept. 14. (Kevin N. Hume/The Examiner)
SF could play a big role in overcoming Democrat apathy, driving voter turnout for Newsom

San Francisco voters are not used to swaying elections. Just think of… Continue reading

Health care workers treat a Covid-19 patient who needs to be intubated before being put on a ventilator at Providence St. Mary Medical Center during a surge of cases in Apple Valley, Dec. 17, 2020. Confronted with surging infections, California became the first state in the country to mandate coronavirus vaccines or testing for state employees and health-care workers. (Ariana Drehsler/The New York Times)
In California, a mix of support and resistance to new vaccine rules

By Shawn Hubler, Livia Albeck-Ripka and Soumya Karlamangla New York Times SACRAMENTO… Continue reading

Dave Hodges, pastor at Zide Door, the Church of Entheogenic Plants that include marijuana and psilocybin mushrooms, holds some psychedelic mushrooms inside the Oakland church on Friday, July 22, 2021. (Kevin N. Hume/The Examiner)
Psychedelic spirituality: Inside a growing Bay Area religious movement

‘They are guiding us into something ineffable’

Most Read