3-Minute Interview: Vanessa Robledo

The 31-year old founder of The Vineyard Worker’s Daughter will accept the Latina Style Magazine Business Series’ Latina Entrepreneur of the Year award Thursday.

What does your business do? I have a wine marketing company, so I consult for small boutique wineries that are interested in growing their brand and getting brand recognition in the marketplace. I also consult for food and wine festivals internationally.

When did you start your business? I started my business a year ago.

When did you become involved in the wine industry? When I was eight years old. My family has a vineyard in Napa, so my dad trained us. I have seven brothers and one sister, and we did all of the labor, which is everything from leaf removal from the grape vines to give exposure to the little grape clusters to the sun, to lifting the wire when the vineyards grow out.

How strong is the wine market in San Francisco and San Mateo? Extremely strong. When I was running the winery, we had a pretty large percentage — close to 15 percent, which is really huge — of our sales were from San Francisco.

What types of wines do people like to drink here? The chardonnay, pinot noir and cabernet are probably the three most popular ones.

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