The former Army reservist recently left The City for Chicago to work full-time on TroopSpace — a Web site he founded at nights after clocking off as a six-figure San Francisco-based Internet advertising executive.
What is TroopSpace? It helps members of our military connect with their families and friends, and it’s designed to raise money for different military causes such as the Wounded Warrior Foundation.
Why did you found it? To provide services to people in the military that I wish would have been around when I was in the Army. When I was in Egypt doing joint military operations, we were living in a tent city and the only way of us communicating with home were phone booths erected in the desert.
How is TroopSpace different to other social-networking sites? MySpace and Facebook, even though they have groups, they're everything for everybody. We are focused on the U.S. military.
What rules does the Pentagon place on use of social-networking sites? Not to share operational security with the outside world because you never know who might be watching.
Why did you leave a high-paying job in San Francisco for Chicago? l love San Francisco, but there's a very negative attitude toward the military. If I'm going to be running a business that's pro-military and eventually turning a profit, then I don't want my tax money going to a municipality that isn't pro-military.