University of California suspends use of new logo

AP PhotoThis image shows the old logo of the University of California

The University of California says it has suspended a new logo after receiving widespread criticism about its modern design.

University senior vice president for external relations Daniel Dooley announced Friday that the logo will be looked at again in due course.

More than 46,000 people signed an online petition calling for the university to scrap the new logo, which features a yellow, fading “C'' inside a blue, shield-shaped “U.”

Critics called it cheap, corporate looking and unworthy of a prestigious university.

Dooley says many people misconstrued the new monogram as totally replacing the venerable official seal. The new design was meant to distinguish systemwide documents from those of individual campuses, while leaving the seal on diplomas and similar documents.

The new logo was designed by the university's presidential office.

CaliforniaCalifornia Newsnews

If you find our journalism valuable and relevant, please consider joining our Examiner membership program.
Find out more at www.sfexaminer.com/join/

Just Posted

Sheltering in place not an option for many Tenderloin residents

‘There is nobody out except people that can’t go in’

Chinatown SRO tenants fear close quarters will spread coronavirus

Shared kitchens, bathrooms make it difficult to avoid contagion

SF speeds up testing for first responders as Sheriff’s Department is hit by coronavirus

Miyamoto rolls out daily temperature checks at jails, hospitals and courthouses

‘Outbreak’ expected at Laguna Honda Hospital after seven test positive for virus

The day after the first patient at Laguna Honda Hospital tested positive… Continue reading

Gov. Newsom orders statewide ban on evictions for renters affected by coronavirus

The measure prevents the evictions of renters over the nonpayment of rent through May 31

Most Read