Teak Motion Visuals for Save the Bay

Each week, The Examiner showcases an advertising campaign by a local company,

Client: Save The Bay (www.saveSFbay.org)

Job: Launch pollution prevention ad campaign to educate Bay Area residents about the ways they are polluting the Bay and how they can make lifestyle changes to reduce Bay pollution.

Agency: Teak Motion Visuals

Principal: Greg Martinez. Other Clients: Eddie Bauer, EA Games, Google, Jansport. Creative team: Dave Laden — creative director; Rinee Shah — art director; Morgan Wise — copy writer; Colin Carpenter — Web developer; Candice Matthews — account manager

The plan:The ads launched mid-April (in conjunction with Earth Day) on BART platforms and Muni bus backs and interiors and will run until the end of May. Ads also run online at www.saveSFbay.org, along with shocking viral videos featuring the Bay animal characters from the ads polluting human’s environments.

The theme: “They don’t do it to you.”

The concept: A leopard shark pours motor oil into an office water cooler, a pelican chases a girl with a plastic six-pack ring, a seal pours garbage onto an elderly couple’s bed. The 500 species of wildlife that depend on the Bay are sick and tired of Bay Area residents polluting their shoreline and ‘underwater homes’ and are making the point that “They Don’t Do It To You” in this series of Save The Bay ads. The ads also educate residents about how they can reduce Bay pollution — such as “tune your car” and “stash your trash.”

Dave Laden

Age: 34

Education: BS in Visual Communication from the Universityof Delaware

Background: Dave worked at Ogilvy and Mather in NYC as an art director; Goodby, Silverstein and Partners as an associate creative director for six years; and now is creative directing and freelancing with Teak Motion Visuals for over a year.

What drove development of concept?: We liked the idea of humans dressed in costumes and decided to run with the idea. We had a pretty strong sense of what we wanted it to look like visually, but we went through quite a bit of debate about the message. Should we try to evoke empathy or a sense of responsibility? We ended up going with the creative that caused the biggest emotional reaction — something that is sometimes really hard to do.

Working on next: Currently shooting another short film and prepping a short web film for a client from the Pacific NW. Potentially shooting another pro-bono project dealing with underage drinking.

businessBusiness & Real Estate

If you find our journalism valuable and relevant, please consider joining our Examiner membership program.
Find out more at www.sfexaminer.com/join/

Just Posted

Giants second baseman Donovan Solano scores on a double in the seventh inning against the Dodgers at Oracle Park on July 29. (Chris Victorio/Special to The Examiner)
Will the Giants make the playoffs? Kris Bryant may be the answer

By Chris Haft Special to The Examiner You’d be hard-pressed to find… Continue reading

Tiffany Carter, owner of Boug Cali West Coast Creole Shack in San Francisco’s La Cocina Marketplace, was dismayed by gentrification she found when she returned to her hometown to start a business. (Kevin N. Hume/The Examiner)
SF Black Wallstreet: Helping residents build wealth, reclaim spaces they’ve had to leave

Tiffany Carter moved back to her hometown of San Francisco five years… Continue reading

A prescribed fire at Sequoia and Kings Canyon National Parks was conducted in June 2016 to reduce hazardous fuel loading, increase watershed health, and restore the natural fire cycle in the Redwood Canyon area ecosystem. (Photo courtesy Rebecca Paterson/National Park Service)
Experts, UC scientists discuss wildfires in the state’s riskiest regions

Wildfires are nothing new in California’s history, but the magnitude and frequencies… Continue reading

Fourth-grade students at Lucerne Valley Elementary School don masks and Western wear for a “Walk Through California” history day during in-person instruction. (Courtesy of Krystal Nelson)
Confusion over mask mandate for California schools sparks tension between districts and parents

By Diana Lambert EdSource Shifting rules around mask mandates at schools are… Continue reading

Steven Buss, left, and Sachin Agarwal co-founded Grow SF, which plans to produce election voter guides offering a moderate agenda. (Kevin N. Hume/The Examiner)
Grow SF: New tech group aims to promote moderate ideals to political newcomers

Sachin Agarwal has lived in San Francisco for 15 years. But the… Continue reading

Most Read