Teak Motion Visuals for Save the Bay

Each week, The Examiner showcases an advertising campaign by a local company,

Client: Save The Bay (www.saveSFbay.org)

Job: Launch pollution prevention ad campaign to educate Bay Area residents about the ways they are polluting the Bay and how they can make lifestyle changes to reduce Bay pollution.

Agency: Teak Motion Visuals

Principal: Greg Martinez. Other Clients: Eddie Bauer, EA Games, Google, Jansport. Creative team: Dave Laden — creative director; Rinee Shah — art director; Morgan Wise — copy writer; Colin Carpenter — Web developer; Candice Matthews — account manager

The plan:The ads launched mid-April (in conjunction with Earth Day) on BART platforms and Muni bus backs and interiors and will run until the end of May. Ads also run online at www.saveSFbay.org, along with shocking viral videos featuring the Bay animal characters from the ads polluting human’s environments.

The theme: “They don’t do it to you.”

The concept: A leopard shark pours motor oil into an office water cooler, a pelican chases a girl with a plastic six-pack ring, a seal pours garbage onto an elderly couple’s bed. The 500 species of wildlife that depend on the Bay are sick and tired of Bay Area residents polluting their shoreline and ‘underwater homes’ and are making the point that “They Don’t Do It To You” in this series of Save The Bay ads. The ads also educate residents about how they can reduce Bay pollution — such as “tune your car” and “stash your trash.”

Dave Laden

Age: 34

Education: BS in Visual Communication from the Universityof Delaware

Background: Dave worked at Ogilvy and Mather in NYC as an art director; Goodby, Silverstein and Partners as an associate creative director for six years; and now is creative directing and freelancing with Teak Motion Visuals for over a year.

What drove development of concept?: We liked the idea of humans dressed in costumes and decided to run with the idea. We had a pretty strong sense of what we wanted it to look like visually, but we went through quite a bit of debate about the message. Should we try to evoke empathy or a sense of responsibility? We ended up going with the creative that caused the biggest emotional reaction — something that is sometimes really hard to do.

Working on next: Currently shooting another short film and prepping a short web film for a client from the Pacific NW. Potentially shooting another pro-bono project dealing with underage drinking.

businessBusiness & Real Estate

If you find our journalism valuable and relevant, please consider joining our Examiner membership program.
Find out more at www.sfexaminer.com/join/

Just Posted

A lab worker from the Medical Examiner’s Office was arrested with an evidence bag of methamphetamine in August. (Kevin N. Hume/S.F. Examiner)
Audit over lab worker meth arrest finds medical examiner is missing drugs

An audit of the Medical Examiner’s Office prompted by the arrest of… Continue reading

City officials argue that the dominance of a few third-party delivery services gives them disproportionate leverage against restaurants. (Courtesy photo)
Cap on food delivery app fees may remain until indoor dining allowed at full capacity

Proposal seen as financial relief for restaurants struggling in pandemic

The City is seeking to enhance health care for San Francisco International Airport workers, which include more than 100 who have tested positive for COVID-19. <ins>(Courtesy photo)</ins>
Airlines, business groups fight new health insurance requirements for SFO workers

Heathy Airport Ordinance would require companies to offer family coverage or increase contributions

The Hall of Justice building at 850 Bryant St. is notorious for sewage leaks and is known to be seismically unsafe. (Kevin N. Hume/S.F. Examiner)
SFPD speeding up Hall of Justice exit after another ‘large leak’

San Francisco police can’t get out of the decrepit Hall of Justice… Continue reading

The main entrance to Laguna Honda Hospital and Rehabilitation Center on Thursday, Sept. 5, 2019. (Kevin N. Hume/S.F. Examiner)
Voting rights of seniors, disabled must be protected

Coronavirus pandemic adds new challenges for accessing the polls

Most Read