Shop Talk: Smucker’s ad exec dies at 80

Advertising executive, author and columnist Lois Wyse, who coined the memorable catchphrase “With a name like Smucker’s, it has to be good,” died Friday after a long struggle with stomach cancer, her family said. She was 80. During her lengthy career in advertising, Wyse raised the glass ceiling for other working women while counseling clients from American Express to Revlon to one-time Cleveland Mayor Carl Stokes. She created the advertising slogan that propelled Smucker’s from a small Orrville, Ohio, jam and jelly business into an international brand. Her suggestion that a small chain of stores try a new name — Bed, Bath & Beyond — helped expand that business into a retail heavyweight.

Omnicom subsidiary buys Expert Communications

Omnicom Group Inc. (OMC) division Diversified Advertising Services purchased San Francisco firm Expert Communications Inc., the companies said in a release. Expert is a direct-response agency working in the financial services, health care, telecommunications and utility sectors, among others. It will now operate as part of Omnicom’s STAR marketing group.

Nielson, Sony announce game advertising measure

The Nielson Company and Sony Computer Entertainment division of Sony Corp. (SNE) said they have begun an initiative to better measure the effect of video-game advertising, to help make the field more competitive with other types of advertising. Under the deal, Sony will share data from its PlayStation 3 systems with Nielson, which will analyze it to calculate the advertising reach.

— Staff and wire reports

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