Shop Talk: Smucker’s ad exec dies at 80

Advertising executive, author and columnist Lois Wyse, who coined the memorable catchphrase “With a name like Smucker’s, it has to be good,” died Friday after a long struggle with stomach cancer, her family said. She was 80. During her lengthy career in advertising, Wyse raised the glass ceiling for other working women while counseling clients from American Express to Revlon to one-time Cleveland Mayor Carl Stokes. She created the advertising slogan that propelled Smucker’s from a small Orrville, Ohio, jam and jelly business into an international brand. Her suggestion that a small chain of stores try a new name — Bed, Bath & Beyond — helped expand that business into a retail heavyweight.

Omnicom subsidiary buys Expert Communications

Omnicom Group Inc. (OMC) division Diversified Advertising Services purchased San Francisco firm Expert Communications Inc., the companies said in a release. Expert is a direct-response agency working in the financial services, health care, telecommunications and utility sectors, among others. It will now operate as part of Omnicom’s STAR marketing group.

Nielson, Sony announce game advertising measure

The Nielson Company and Sony Computer Entertainment division of Sony Corp. (SNE) said they have begun an initiative to better measure the effect of video-game advertising, to help make the field more competitive with other types of advertising. Under the deal, Sony will share data from its PlayStation 3 systems with Nielson, which will analyze it to calculate the advertising reach.

— Staff and wire reports

businessBusiness & Real Estate

If you find our journalism valuable and relevant, please consider joining our Examiner membership program.
Find out more at www.sfexaminer.com/join/

Just Posted

Diners at Teeth, a bar in the Mission District, on July 9, 2021. Teeth began using digital menus based on QR code technology in August. (Ulysses Ortega/The New York Times)
The football stadium at UC Berkeley, on Saturday, Sept. 26, 2020. George Kliavkoff, a former top executive at MGM Resorts International, took over the conference at the start of the month. (Jim Wilson/The New York Times)
What’s Ahead for the Pac-12? New commissioner weighs in

‘Every decision we make is up for discussion. There are no sacred cows.’

The sidewalk on Egbert Avenue in the Bayview recently was cluttered with car parts, tires and other junk. <ins>(Kevin N. Hume/The Examiner)</ins>
New surveillance effort aims to crack down on illegal dumping

’We want to make sure we catch people who are trashing our streets’

As the world reeled, tech titans supplied the tools that made life and work possible. Now the companies are awash in money and questions about what it means to win amid so much loss. (Nicolas Ortega/The New York Times)
How tech won the pandemic and now may never lose

By David Streitfeld New York Times In April 2020, with 2,000 Americans… Continue reading

City celebrates completion of pedestrian, transit improvements along Haight Street

City leaders on Wednesday announced the completion of the Upper Haight Transit… Continue reading

Most Read