Affiliates of San Francisco private equity firm Hellman & Friedman have completed an acquisition of St. Petersburg, Florida-based Catalina Marketing (POS).

Catalina announced the agreement to be acquired in a deal worth approximately $1.7 billion on April 17. Shareholders in the direct marketing firm will receive $32.50 per share in cash.

Catalina stock ceased trading on the New York Stock Exchange at the end of Monday.